An incredible outdoor execution for Havaianas Sandals. Sure, we've seen vaguely similar thoughts from the likes of Adidas Adicolor, but this psychedelic giant sandal is by far more spectacular -crazy-cool. Outstanding work by Agency: unknown.
via marketing-alternatif
Havaianas
Written by Littlejohn on Thursday, June 07, 2007
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Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Art Directors: James Clunie, Chuck Tso
Art Producer: Bronwen Gilbert
Art Buyer: Bronwen Gilbert
Photography: Billy Siegrist
Retoucher: Steve Lakeman
Artist/Illustrator: Mcfaul
Grt. Marc. www.directadaily.blogspot.com
I guess you get what you pay for. Hey next time make the products logo big enough so folks know what you are advertising! Seems to me more like some ad designed to win an award than to win customers. A perfect example of what is wrong with advertising today, it's about selling advertising to clients, not selling products or services to customers.
Walter Graff
BlueSky Media Production Group, Inc.
Market Hill Media, Inc.
Hellgate Pictures, Inc.
walter@bluesky-web.com
www.bluesky-web.com
www.film-and-video.com
Graff - sounds like you want advertising to look like advertising, you know, the stuff people ignore. If advertisers was just about selling ads to clients the work would all be boring and have big logos and lists of product benefits (which clients love). A good ad comes about when you actually respect the customer enough to try to create something that will actually be of interest to them. I find your comments several decades outdated.
"can't we put the logo bigger?... no, much bigger!"
that's what it sounded like.
littlejohn,
sounds like you must work for one of the big agencies, completely out of touch and believe the myth that you have to be different for audiences to notice. Who started that myth anyway? sad...
Walter Graff
you sound so jealous, walter. get over it...you wish you did it.
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