If you happen to visit MySpace today, you will notice the homepage has been transformed into a giant red poker table, which is surrounded by the stars from Ocean's 13. Unlike your standard banner roadblock, you really can't ignore this ad placement. While this happens to be a pretty smart movie promo integration, the question becomes, will MySpacers begin to reject their "My Space" as it quickly becomes just another "Ad Space"? The online world will quickly learn how far is too far because consumers can now vote with their clicks instead of their wallets.
Thanks to Andy and Miguel for the tip.