Ocean's 13 Space



If you happen to visit MySpace today, you will notice the homepage has been transformed into a giant red poker table, which is surrounded by the stars from Ocean's 13. Unlike your standard banner roadblock, you really can't ignore this ad placement. While this happens to be a pretty smart movie promo integration, the question becomes, will MySpacers begin to reject their "My Space" as it quickly becomes just another "Ad Space"? The online world will quickly learn how far is too far because consumers can now vote with their clicks instead of their wallets.

Thanks to Andy and Miguel for the tip.

22 comments:

Storyteller said...

That's a very good one.

Btw, please remove the background music. I am reading your blog and I have to read everything fast so it doesnt start.. it is a pitty.

I want to listen to my own music as everybody else I suppose.

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Marketrix said...

Great ad.
Great blog.
:)

Littlejohn said...

Storyteller - The "track of the week" is only supposed to play when you click "play." I don't know why you are hearing the track automatically. I agree, sites that play music straight away are annoying, and the last thing I want this blog to be is annoying. So, if anyone sees a problem with my source code, please let me know. Thanks

haveboard said...

doesnt auto play for me. I'd check to make sure your quicktime plugin settings are not set to play movies automatically.

donald said...

It is interesting to see how many advertisers are using MySpace to promote their products. From the Burgerking "King" to Travelocity's Roaming Gnome, new personalities are popping up all the time.

I actually think the raoming gnome page gets it right ... good design, plenty of info and integrated content, not too hard sell.

Penis Hero said...

Best ad I've seen on myspace to date. Usually they're those stupid shaky, jittery, animated, 'slap my monkey you naughty boy' eye sores that just make you scroll down so they stop flashing at you. Integrated and passive is far better.

Lisa Breslin said...

I think the move from Myspace has already started for some, other social sites such as facebook are less clogged up by advertising and flash and are more about what the sites were set up for in the first place - keeping in touch with friends.

I reckon a lot of people don't mind though, but i'd guess there are a fair few who are put off by the increasing commercialisation of MySpace. Still, if you are interested in what's being advertised you won't mind half so much.

soundtrackguy said...

Been to see Ocean’s Thirteen? Check out the soundtrack here: http://www.hyfntrak.com/oceans13/fromafriend

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