I like the thought here. During a soccer match official balls were glued to the Pattex billboard making it look like the balls had missed the goal and stuck to the ad. As the game progressed more balls appeared. While I would prefer it if the Pattex billboard was actually unreasonably sticky and soccer balls clung to the billboard upon contact, I imagine that violates some sort of rules and would interfere with the actual game balls. Regardless, thanks to DDB Berlin, Germany for doing something interesting with the incredibly boring sport sponsorship advertising medium.
via i believe