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Okay, I'm back from vacation and actually relieved to have missed a lot of the Cannes madness. A lot of outstanding work this year. Congrats to all thew winners. I'm sure you got your fill on the other blogs. I did, however, want to highlight this powerful campaign that took home a Silver Lion for Outdoor. They say books transport you to another world and in this case, it seems, a much less boring world. I read a book every morning on the red line on my commute to work and I think these ads act as brilliant reminders to bring something to read along with, wherever you're going. Killer work by Saatchi & Saatchi, Singapore.

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28 comments:

Thomas said...

You really liked the Cannes work this year? I thought it was really disappointing all around (minus cyber/titanium). Hate to be the one telling the emperor he has no clothes, but it was just ok work. Seriously it looked like a student book.

If that's considered the ABSOUTE BEST the industry has to offer than perhaps people are right in hating our industry.

This ad is nice at least.

sandman said...

This idea was already done. First time to a game one, done to a advertising prize and then made again to something else I can´t remember. Done, done, done. I guess working with advertising is being very difficult for everyone, day by day. Cannes sucks. Same ideas sucks. Can´t be, no more, the master of creative and innovation every ad, every campaign, is desperately despairing.

El Pira said...

Someone can tell me what the copy says? Thx

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wow, a bunch of redundant fake ads. So sick of seeing this horrible crap.

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