It might not have made you laugh out loud, but this spot is really funny (sophisticatedly so). It walks a brilliant line of the fantastical and the real. To imagine Sony engineers testing their HD cameras by creating a trippy poodle car wash with giant bubble making robots is a wonderful thought, and the pay of line is perfect, "Testing HD to the limit." Love the spot (and even it's soundtrack). Created by Fallon, London. Talk about a fun shoot to be on.
via ad pawn