This idea for the Sony PSP is hilariously awesome. Basically it lets you play your PSP while making it look like you are reading The Divine Comedy. By looping your fingers through the two folds you can hold your video game behind the book. The phony hands look pretty believable (although completely ridiculous). The Cliff notes written on the back are a nice touch, just in case someone wants to know about what you are reading. Fun work by agency: unknown.
via marketing alternatif