The Ad Break Up

Hugh MacLeod of GapingVoid once quipped on the back of one of his business cards, "If you talked to people the way advertising talked to people, they'd punch you in the face." In this case the consumer just wants a divorce. Of all people to claim they can fix the relationship between consumer and Ad Man, it's Microsoft. This spot was made for their Digital Advertising Solutions. I would have preferred it if their shirts weren't screaming "This is who we're talking about" the whole time. But overall, the spot was surprisingly charming and at times humorous. However, it's very easy to point out the forest of this industry's problems. I'm still waiting to hear the solution part in Microsoft's Digital Advertising Solutions.

via advergirl (welcome back)