Okay, so I took the 4th of July Week off of blogging. But don't fret, you really didn't miss much. The simple rethinking of a sandwich board (one of the oldest forms of advertising) was one of the most interesting things I saw all week. Done by Y&R, Amsterdam for the Torture Museum. After just catching up on the hundreds of print ads and commercials flooding the adblogosphere - I'm more convinced now than ever. Traditional media has become invisible, boring and a waste of money. Even the good stuff. If you want to engage your customers, you really need to stop making ads.