Consistently, Hot Wheels has been able to capture the simplistic brilliance of how kids see the world. When I first saw these ads, I instantly imagined some little twerp running his tiny race car along the head board, down the bed post and along the mattress making those "vroom vroom" noises–we all use to do it. These ads capture something very real and very true and for that I wave them the checkered flag (whatever that means). The creatives at Ogilvy, Mumbai are thinking like kids again and I like it.
via ad nerd