Copy: Help Yourself
It's original, smart, on strategy and quite attention getting. It's the first solid peace of advertising I've seen in about a week. Done by And I don't know who did it (Leo Burnett, Sao Paulo?). Is it just me or does way to much crap get posted on the ad blogs? Weeding through it all turns out to be quite exhausting.
Thanks to Ricardo for sending me the credits
Agency: Leo Burnett São Paulo
Client: CVV (suicide prevention center)
Creative director: Ruy Lindenberg
Art director: Ricardo Toledo / Andre Gola
Copy: Carla Cancellara / Digão Senra