Suicide Prevention Center




Copy: Help Yourself

It's original, smart, on strategy and quite attention getting. It's the first solid peace of advertising I've seen in about a week. Done by And I don't know who did it (Leo Burnett, Sao Paulo?). Is it just me or does way to much crap get posted on the ad blogs? Weeding through it all turns out to be quite exhausting.

Thanks to Ricardo for sending me the credits

Agency: Leo Burnett São Paulo
Client: CVV (suicide prevention center)
Creative director: Ruy Lindenberg
Art director: Ricardo Toledo / Andre Gola
Copy: Carla Cancellara / Digão Senra


via adnerd

43 comments:

Ad Seduction said...

It's exactly the same as this one:
http://www.adseduction.com/chinese-blood-donation-ad/

I don't know who came up earlier with this idea.

Anonymous said...

I´m sure the chinese (published in february) is older. the brazilian one has just been released.

what a shame... or should I say what a reference?

Anonymous said...

Made In China dessa vez fazendo papel de original, que mico eim...

Littlejohn said...

I had not seen the (Chinese) blood donation one. This idea, however, is far more suited for the suicide prevention client.

Eddie72 said...

We can't say Chinese piece came up earlier. How do you know the Brazilian one has just been released? The fact is, both of them had the same reference, an artist named Peter Callesen. The difference is that Chinese agency only copied his drawings, while Brazilian agency developed new ones.

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Chupinhando e cantando... assim eu levo meu leão...

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Inveja é duro...

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nice blog

Memographics said...

The original idea came from this artist check his work

http://www.petercallesen.com

ng2000 said...

Valuable resource of suicide prevention news summaries: http://ng2000.com/ng2000bb/YaBB.pl?num=1221589163

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