Copy: Shopping Curitiba's Sale
Just when I thought that we had seen every cross-walk execution possible, this one comes along and still manages to prick that innovative part of the brain. Instead of just making one of the stripes look like a coffin or making one stripe whiter thanks to M. Clean we see the entire crosswalk repainted to look like a bar code advertising a store sale in Brazil. But after this one, I think we are really done with crosswalks. That is, of course, until someone comes along and reinvents them again. Agency: OpusMúltipla, Curitiba, Brazil.
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