We've seen several ads printed on toilet paper, but non of them really seem to pay off, since, after all, people end up wiping their own butt with the brand. But here's a bit of toilet paper advertising that has a much cleaner message. It's a nice idea, except for the fact that it's an ad created for only one person. Instead of a cost per thousand, this is a cost per one. Unfortunately, I have no details for you.
via seaspace
Bike Courier Service
Written by Littlejohn on Monday, August 20, 2007
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4 comments:
this ad seems like fitting perfectly to "The Piss-Screen"... :)
visit: http://www.piss-screen.de/
Well, since you posted it in your blog or forward it via email it's far away from being for one person alone. Simply viral. You don't even really have to produce it.
I would love to see their cost analysis for this execution. Knowing that it would start as an individual ad, but then likely build from word of mouth and viral distro.
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