Coke II

After the success of their Happiness Factory spot, Coke did what any film studio would do, create a much longer, more expensive, and more complex sequel. Apparently Happiness Factory Part Two premiered in second life yesterday. The 3.5 minute film was created by W+K and Psyop. It's quite the impressive heart warming production centered around a brand - but let's just hope coke doesn't pull a Rocky on us. The world doesn't need Happiness Factory 7. Great stuff W+K.

via Brentter


Ivan Raszl said...

You can watch it here in better quality:

haveboard said...

If I had to wait 3.5 minutes for a Coke at a Vending machine, I'd be pretty pissed off.

H. Martin Calle said...

I love good agency creative just as much as the next guy...but I'm looking for something to happen. What's the purpose of GREAT advertising if it does nothing to stem declines in carbonated beverage consumption? Generating BUZZ always makes for good awareness and recognition, but Coke never had a problem with throwing stuff against the glass. Some of it would have to stick. To create ads that would reverse declines in carbonated consumption would require Coke and its agency to do some extra-curricular homework. But the next nine months would be tied up in determining who would pay for how much of the tab. Oh well. Forget it. No one ever liked doing homework anyway.
Martin Calle
Chief of Strategy
Disruptive Consumer Intelligence
Calle & Company

reb said...

i got pretty bored halfway into the ad. but i liked the art direction though

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