XS or XL: is about relationships between a big fish and a small one living together.
Above Water: tells us about the fish and the plant sharing the water.
Pure Life: is about purifying the water directly when refilling the bowl.
Basically our job in advertising is to take something that's common and often boring and turn it into something fresh and interesting. Something that will start a conversation. This new project simply named "Fish Bowls" does just that. Here are just 3 of the 15 variations, and reinventions of the standard fish bowl designed by Roger Arquer. It's a brilliant exercise in re-inventing the wheel, which sometimes must be done. Fish Bowls will be exhibited in London this September as part of an exhibition called Conversational Spanish 02. View all the fish bowls here.
via core 77