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A defendant on trial is often portrayed as a despicable, morally depraved piece of flem. His lawyer, who is taking the guilty's side, comes off even worse. But these ads for Lawyers.com do a powerful job of portraying the guilty as human and, like us all, vastly imperfect. The tagline, "People Make Mistakes," is so simple but at the same time packed with so much honesty that it makes one ponder the very nature of what it means to be human. These ads also help shift our cultural bias against attorneys . When an ad can make it's point and get someone to stop and think deeper than a purchase transaction, it's been hugely successful.
via scary ideas