This is one of the best headlines I've read in a long while. It's not trying to be funny or weird or outrageous, it's just true, in a most surprising and powerful way. The copy continues in the same lean-in manner. Since this is the first ad I've seen from the Japanese athletic company, I don't what they're all about. But if I had to guess, I'd say they're representing the dark side of Nike, which is a cool place to play in. Long live long copy. Don't know the agency.
via copyranter
Pearl Izumi Running Shoes
Written by Littlejohn on Thursday, August 30, 2007
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17 comments:
Great fucking headline. Too bad that the bodycopy works harder at selling the sport as opposed to the brand. Grade: B
Great headline but, it seems like dog walkers and hunters actually find more bodies.
agency is cp+b.
Plus, as a female runner, I like to keep to the pedestrianised areas so that I don't end up the one dead!
But nice ad nonetheless.
I like the headline too... but as an avid theonion.com reader, I have to say this slighty borrowed from their article "Nation's Joggers sick of finding dead bodies."
Bot hacky as a headline. But it's a pretty hacky and over-used stand-up routine. So the actual idea isn;t all that original.
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