Sometimes the best reason to make a commercial is, "why not?" While I don't see Cadubry sales going through the roof because of this spot, I don't really think that was the point. To give you some context, this commercial was written and directed by Juan Cabral, the same visual genius who brought us Sony Bravia "Balls." And just like chocolate this spot is pure, dark and has a glorious finish.
Thanks to Michael for the tip