COPY: Use Electricity Wisely
You know I sometimes will have outdoor ideas like this one, where the ad uses light in some way at night to make a point. I like this billboard. But what I don't get is, what do people think of this ad during the day time? It doesn't really make sense. It's awkward and confused during the day, but brilliant by night. And I just don't know if you can call anything a great ad, if it's only great half the time. Make sure your work makes sense from every angle.