Have you seen the new Halo 3 spots? (Sorry for being late on this one.) This is epic advertising at its finest. They're actually not really spots. They're more like documentaries from the distant future (600+ years from now) set in the Museum of Humanity. A monument and diorama commemorates the battle where the human race won its own survival. The story is so real you forget we're talking about a video game here. And these films are just the tip of the ice berg. There's a whole Wiki page about the marketing of Halo 3. McCann Erickson has managed to truly capture the passion behind the Halo series. Their attention to detail and inside understanding of the culture surrounding the game connects with the hard core gamers, which are quite possibly the toughest crowd to reach on the planet. Get ready to start seeing this stuff in the award books.
Thanks to Alex and Jon for the scoop
Halo 3
Written by Littlejohn on Friday, September 28, 2007
Subscribe to:
Post Comments (Atom)
13 comments:
Before we go congratulating McCann too much, it was actually T.A.G. that did the work. They're a little McCann offshoot that just started. They're very cool.
Littlejohn-
I'm surprised you didn't note the website, which is the focal point for the work where it all "comes together" so to speak. Its a really impressive site from AKQA and ties the videos all together really well:
Halo 3 site
Amazing campaign... unique markteting experience.
Now do you worried about that in the game do not had enough rohan crone to play the game, now you can not worried, my friend told me a website, in here you can buy a lot rohan gold and only spend a little money, do not hesitate, it was really, in here we had much rohan online crone, we can sure that you will get the rohan online gold, quick to come here to buy rohan money.
Now do you worried about that in the game do not had enough Rose zuly to play the game, now you can not worried, my friend told me a website, in here you can buy a lot rose zulie and only spend a little money, do not hesitate, it was really, in here we had much rose online zuly, we can sure that you will get the rose online zulie, quick to come here to buy Arua ROSE zuly.
Thank you for the information your provide. sesli chat Sohbette kalite
SesliSohbet Seslide kalite Sesli Sohbet Sende gel dunyamiza Sesli Chat KatilSesli Chat siteleriBizi mutlu edersin.sesliAlemSesli SohbetburdaSesli ChatSesli sohbetteSesli SohbetSeNSesli ChatGelSesli SohbetAramizaSesli ChatkatilSesli SohbetbizimleSesli Chat en güzelini Sesli Sohbet yasayacaksın Sesli Chat Hadi Sesli SohbetbekliyorumSesli ChatSeniSesli sohbet siteleriArkadasliklarSesli şehir burda
Seslişehir kurulur avsa avsa Sende SesliChatgel
SesliSohbetarkadasiniSeslisohbet siteleribulSesliChat sitelerigelecen misesli chatthansk admin.
SesliChat sitesi gel yanimizaSesli Chat sitesi bekliyorum.
i dont know if there suitalbe to write something good website i meet here, for i hope every body could have a good shopping experience online.
here i want to introduce this website, mainly selling nfl jerseys,
ghd, christian louboutin, and air max 95.
they offer 24 hours online service, and very very good customer service.
i buy the air max 90 shoes online on the website, nice design and good quality. that is why i strongly introduce you here.
it is not a advertisment, just share my shopping experience with everybody. hope you have a nice day, and could enjoy the good shopping.
Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it
to a few friends of mine that I know would enjoy reading.. sesli chat
Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it
to a few friends of mine that I know would enjoy reading.. sesli chat
Thank you for sharing a nice article.
seslisohbet
hello, i think that this post is the best that i have read.
Not long ago i discovered your own report and still have been recently studying alongside. I want to convey my own admiration of one's creating ability along with capability to make visitors read in the first place to the finish. I would like to study new articles and discuss my head together with you.
Runescape Gold
Buy RS Gold
Cheap Runescape Gold
RS GP
We will undertake Buy Diablo 3 Itemsit. I do think that's the one thing that is certainly short of this promotion blogworld will be pure chat. Many people are ready and ready to distributed pictures although dialogueGW2 Cd key is located few in number.
My wife doesn't play WoW. She tried it a few times at my request, but didn't see the draw to buy gw2 gold. Video Games for her go about as far as Mario and that's it (which is great, we have a blast with the Wii). The wow gold balance is a few fold.
Post a Comment