Copy: Donate Your Corneas
Nothing pleases my brain more than when someone takes an idea that's been done a million times and does something interesting with it. I'm going to go out on a limb and say this is the best "Before and After" ad I've ever seen. I'm just thankful I have eyes to see it. High five JWT Mexico.
via adverbox
Mexican Red Cross
Written by Littlejohn on Wednesday, September 26, 2007
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5 comments:
i think this ad is as brilliant as it is effective.
done before...
How can you not pay attention, if just for a second?
It's a good piece of work but I wonder how effective it has proved to be in poster form - from further away the content won't be half as clear
also a great execution of the 'blank page' school of print ads. given that we're over saturated with supposed stimuli, i wonder if at any point we'll see a new trend of simplicty and subtlty in certain adverts
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