Nike - Leave Nothing

How rare it seems that we get to see a good commercial that's actually on the TV. But several times now I have caught this new Nike spot at the bar while the game is on. It's both simply glorious. And gloriously simple. And while the cinematography, scene transitions, and choreography are amazing, I think there are two things that we can really learn from this spot: Music and Suspense.

They could not have picked a better song. It's straight from that epic ending of the Last of the Mohican's and is packed with passion, drive and determination. But instead of rifles our players carry a football. And instead of doing whatever it takes to save the love of their life, they are out to save the game. Your brain can't help but carry the passion from the film into the spot. And it works.

But the other thing to take note of is the ending. The build up is intense. We want to see the ball cross the line, and the crowd cheer. And in the hands of another agency, we would have. But it ends 3 seconds before it should. It slows down to that moment everyone in the bar stands up. You're leaning in. And then it ends. It's brilliant. Take notes. Wieden + Kennedy, you've done it again.