Laurence Minsky

BIO: Laurence Minsky is the author of How to Succeed in Advertising When All You Have Is Talent Second Edition, among other books. He is also an award-winning creative director and copywriter and has created communication solutions for many blue-chip clients, including Frito-Lay, Kraft, McDonald's, Motorola, and PETsMART. And, he is a tenure-track faculty member in the School of Media Arts at Columbia College Chicago.