Sitting in the back of an editing suite at 3 in the morning with a looming deadline and a blog post due at roughly the same time I find myself wondering what the hell I should write about? Well, how about something that has great editing.
Arcade Fire released an interactive video for their song Neon Bible which allows viewers to interact with Win Butler while he jams. The movements for Win are pretty novel but the way in which they are done is impressive. It reacts fast and it feels natural to play with. Which is actually saying something considering most flash sites out there require a lightspeed modem to load user initiated clips fast and properly. The simplicity here is genius.
So after sitting through 3 days of editing I can begin to understand what it takes to make something feel so seamless. And making something seem so perfect is an art form. It's the acute attention to detail that raises something from good to great. So enjoy, you're looking at some interactive mastery.
Neon now comes in the color of awesome
Written by Johnny Lefthand on Tuesday, November 13, 2007
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3 comments:
love it. a bit creepy, but very cool.
It is pretty creepin' cool isn't it.
Great link - thanks. Simplicity, very well done.
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