Butt Check

If you've ever played chess they'll tell you that the best way to get really good is to play people who are a lot better than you. It might sound odd, but basically getting your ass kicked repeatedly is the best thing that could ever happen to you. You learn from every butt whooping. And you learn fast. Playing against weaker players, makes you sloppy and you learn bad habits.

Advertising isn't a game of chess, but the rule of butt-kicking applies. So, if you walk out of your creative directors office after showing some work and feel like you just got owned, and you have no clue what you are doing. You're at the right place. If you're not getting pushed beyond your ability, if you're not being asked to do more than you think you can, if you're not thinking, "how am I ever going to ever do this?", you're probably not learning much.

I'm getting my butt kicked right now. And it hurts. But the hope is, down the road, maybe, If I'm lucky, I'll be someone people want to get their butt kicked by.

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