How to make it famous in advertising (at least to the others in the industry)

Do you really want to make it really, really successful in advertising? I am not talking about making a paycheck, building up a 401K-type successful.

I am talking about selling your name to the “PublicinterpublicomPP Group” famous.

Then change the industry.

Leo Burnett did it. David Ogilvy did it. And Bill Bernbach did it big time.

So did Helmut Krone, Alex Bogusky, Stan Richards, Steve Hayden, Amil Gargano, Tom McElligott, Roy Grace, Rich Silverstein, Jeffrey Goodby, Ed McCabe, Nancy Rice, Tom Burrell, Bud Frankel, Rick Boyko, James Webb Young, Lee Clow, Paul Rand, Jay Chiat, Bob Gage, Bob Levenson, Carl Ally, Jim Durfee, Mike Hughes, Luke Sullivan, Harry Jacobs, Hal Riney, Howard Gossage, Don Easdon, Mike Koelker, Sam Scali, Susan Hoffman, Dan Wieden, David Kennedy, Jim Riswold, Linda Kaplan Thaler, Rosser Reeves, Phyllis Robinson, David Abbott, Ron Anderson, Phil Dusenberry, Alex Osborn (the inventor of brainstorming), Nancy Vonk, Janet Kestin, Claude Hopkins, John Caples, Mark Fenske, Jelly Helm, Phil Dusenberry, Cliff Freeman, John Hegarty, Tim Delaney, Diane Rothschild, Mike Tesch, Albert Lasker, James Webb Young, Shirley Polykoff, Raymond Rubicam, Mary Wells Lawrence, Lester Wunderman, Marcel Bleustein-Blanchet, Tracy Wong, and many others (and not in any particular order).

What are you doing to change the industry?

Please tell me in ten words or less. (Okay, fifteen words are fine). Just click on comments to begin.

PS: I purposely left off a few names. But I’d love to hear who you would include. Please include them with your comments.


Hardly Ever Wrong (Brandon Cox & Giancarlo Yerkes) said...

Well, some of the things we do to change the industry are:

Executional Excellence: Most stuff pumped out today is graphical shite. Stop settling and make it look great.

Loose Sleep: If it's not done, then it's not time to sleep. It should keep you awake by virtue of how unfinished it is.

Eat & Breathe it: That's right. Consume your craft and it will consume you.

Thinking: Title says it all. said...

From the marketing trenches: Seth Godin.

arunchakkravarthy said...

Something (Idea) that creates a stir in society, inspiring people, educating and enlightening them, creating a spark and make them enjoy the life.

Being an Advertising professional we have that power to inspire people to bring a change in the whole industry and the entire human society. I believe i will do it. Enjoy, Imagine, and create.

And some names are Erik vervroegen, Marcello Serpa, Piyush Pandey, Tirasuk Tanapatanakul, Prasoon Joshi.

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