I'm gonna make you famous

Discovering the agency that is responsible for a TV ad is a relatively easy process. You usually Google the spots name or some keyword, like if the commercial had a space station in it, you Google "space station." Almost every script I've ever read is named literally after the content of the spot. Wouldn't an anagram every now and then would be nice?

It is also easy to find the creatives responsible for it, they are usually under the agency's name in the credit section or comment box. Usually credited are a set of one or two AD/CW teams, a CD and maybe a group creative director.

Recently I stumbled across a TV spot online and did a little research to see who was responsible for it. When I first saw the agency and the creatives responsible for the spot I wondered: who in this group walked out of his office, script in hand, and said "I'm gonna make us famous."

Good work on the web doesn't need to be a viral campaign, a normal TV spot can do all the things a self described viral piece can. It's also easier to find the credited creatives, one of whom just made made everyone else famous.

Here's a viral TV spot from Beattie McGuinness Bungay.

Creative Director: Trevor Beattie
Art Director: Gavin McGrath, Ondrej Nekvasil
Copywriter: Patrick Burns