Peanut Butter Needs Jelly

A lot of times we loose track and forget about how a beautiful unity can produce something that makes you stop and think. It's a simple concept. "two great tastes that taste great together". We'll call it the "Reese's Effect". It applies to tons of things if you think about it. What would peanut butter be without jelly? What would Ren be with out Stimpy? What would the message be without the key visual?

A great example of the Reese's Effect is http://lab.mathieu-badimon.com/. This guy gets it. Amazing technology and a simple aesthetic yields a captivating user experience. Grab the little black scrollers to shift perspective and control the 3d space. Click on the squares and sit in amazement. Scratch your head trying to figure out how this was done over your triple-tall-non-fat-caramel-machiatto. This unbranded, simple, even pointless site will have you interacting with every section just to see what's behind the next door. And that's the point. If you can engage the audience, it will make and impact and be noticed.



24 comments:

Johnny Lefthand said...

Sweetness.

Brandon Cox said...

Yeah, I think that site is amazing. Well designed, well programmed. Great to get the ideas flowing for how sites dont need to be some crappy magazine layout

David said...

I think what you're calling the "Reese's effect" is better known as Gestalt Theory: that you can artfully combine elements to create something that is greater than the sum of its parts alone.

It's a great site. But like so many other experimental flash sites out there, the challenge is finding practical use for many of the bells and whistles without feeling gratuitous.

brandon cox said...

Gestalt can blow me. I like Reese's WAY better. What's not to like? :)

All kidding aside, you raise a valid point about the judicious use of technology over the ultimate communication objective of the project.

The real objective of this article was to get people thinking of the web as more of a "z" space. Too many sites (due to technical limitations granted) tend to rest on the laurels of mediums past.

I think this next year is going to blow the lid off of what we call a website.

Stay tuned ;)

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