In advertising we're dealing with products people walk past every day. It's stuff they have seen a thousand times.
We set out to make bars of soap famous, and coffee makers sexy. But we spend so much time thinking up fresh and exciting ways to talk about our goods or services that we often forget that people don't even see them anymore.
A lot of well-dressed people might tell you that a snazzy new package or a logo redesign is the answer to your product's invisibility issues. But it seems everyone is already officially invited to the new logo club.
In a world where fresh, updated, upgraded, improved, new, and 2.0 are standard. We need to think of ways to really help our customers see us again. Because when they do, it's a beautiful thing.
Lefthand: Looks like someone caught this artist's "3 Second Rockstar" moment on camera. You're right, it is worth it.
(Street art by Leon Reid IV. Seen in Syracuse NY. Pic via)
Put on Your Ad Glasses
Written by Littlejohn on Tuesday, December 04, 2007
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