I've been doing a lot more qualitative research lately which has me in moderator-mode. That is to say, I've been asking a lot of questions and trying to understand "why" people do the things they do.
Which leads me to this post. I'm curious why each of us chose a career in advertising and instead of asking that directly (which doesn't always get at the truth), I'm more interested in what comes to mind when you hear the word "advertising".
Don't think about it too much. I'm looking for a quick, gut reaction. Leave your thoughts in the comment section to the question, what comes to mind when you think of "advertising"? What do you hear? What do you picture?
What comes to mind when you hear the word "advertising"?
Written by T. Willerer on Saturday, December 15, 2007
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Time Square. The Super Bowl. Nike. Billboards. Old One Show Annuals. Portfolios. Hacks. Culture. Partners. Copy. Stock Photos. LA. Casting. Late nights. Fun. Fear. The best job in the world.
ADVER trying
An ugly, pretentious business. A rich and glorious dimension—and fun house mirror of—our popular culture. And the fuel that drives the engine of capitalism. One of my favorite forms of entertainment.
Advertising for me is "influencing people", "power that it gives you", and obviously "fun".
Hope it helps.
flirting
Advertising makes me think of manipulation with a hint of color, a simple message with added depth and dimension and a ploy to influence consumers.
I think it's interesting how I'm hearing a sense of love and disgust for advertising, often from the same person. It makes me think that advertising is bi-polar: real high highs and real low lows.
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