If you thought those laser pointers were annoying. Prepare for Laser Graffiti, a.k.a. giant laser advertising. Yes, night time is about to get more colorful.
via info pub
Copy: It's this obvious if you are alert. If you spot anything suspicious, please inform security.
So, if you were one of those slightly over reactive opponents of the Aqua teen Boston fiasco, here's something to really get upset about. Apparently, these "dummy explosives" were placed in transparent bags and left precariously around shopping malls in clear sight of people passing by to demonstrate how "a little alertness can help avoid tragedy."
A.) Terrorists don't put bombs in clear plastic bags. Don't insult us.
B.) What were they thinking?
C.) Where's the bomb squad for this mindless PR stunt?
Fortunately for them, I don't know the agency behind this public disservice announcement from R Mall.
Copy: Find the image you have in mind.
If you can't tell, all the images with check marks on the left have been grabbed to create the image you see to the right. Pretty simple. Nice idea. But what's more interesting is how Corbis is trying to get you to think differently about Stock photography. Most ads that use stock photos turn out looking like generic crap. That's because creatives just grab a staged stock image, put a big headline up top and a logo at the bottom. And Bam! It's ready for the pubs. Corbis is encouraging you to use their photo library to create something new. Grab bits and pieces, sculpt, bend, erase. Make it your own. Unfortunately, the images they have pieced together in these ads kind of look like another stock photo. Regardless, Corbis is doing something good for the industry. They are trying to get people to think creatively about the generic, boring world of stock photography. Excellent execution of strategy by Leo Burnett, Lisbon, Portugal.
via ads of the world
Copy: Samsung extra-power flash SEF-54PZF
At first glance there is nothing interesting about this picture. It looks like a boring cityscape. But then you notice the yellow glow coming from some of the windows. And you see the moon and the stars up in the right corner. It's night time shot with a flash. Now the image is suddenly quite interesting. Of course, flashes don't really work like this. But you get the idea. It's smart and playful, perhaps too smart for the average consumer, but not for photo geeks looking for a big bright flash. I like. Done by Leo Burnett, Belgium.
Copy: Movies like.no.other
You run into an interesting challenge when advertising High-Def. You can't actually show most people the product your selling, because the majority of the audience are watching the spot on a low-def TV. Obviously, the Claritin Clear "before and after" approach won't cut it. But these spots for Sky HD movies on Sony Bravia LCDs, done by Fallon, elegantly give you the intense detail, high-def experience without the HD.
via toma e embrulha
One of those ads you kind of had to be there to experience the full impact. Apparently, every time the referee was asking "Quiet please" the sound of the first letters of the Schweppes Brand (Schhhhh...) appeared on the score screens of the MASTERS ARENA STADIUM. Doesn't have a whole lot to do with the product, but an interesting and engaging idea to say the least. Done by Street Life, Spain.
via direct daily
Here's an entertaining spin on the old car handling demo. A brilliant idea, perfectly executed and a fantastic ad. But before you give your applause, WATCH THIS. Now I'm not saying Audi knowingly ripping anything off. Coloribus shows us that coincidences happen all the time in the ad world. But with You Tube on the rise, flooding more and more ideas into our world, agencies are starting to get blamed for stealing ideas (Bud Light).
I'm not passing judgement in this case, but it does raise some interesting questions. How are we as creatives supposed to treat this unbranded "user-generated content?" Is it off limits? Should we pay the original makers for their idea, and if so, how much? Or can we simply reference the original idea with a head nod. I think the smart agencies are the ones that solicit the help of dudes who originally came up with the idea and posted it. Perhaps this mysterious Mozart roller blader could have been behind the wheel of the Audi S3.
The point is, as an industry we need to think about proper protocol when it comes to the usability of ideas and inspiration found on these video uploading sites. We need to hold each other accountable. Because once we start stealing ideas from our consumers they are going to hate us much more than they ever did for interrupting their TV time. Your thoughts?
Thanks to Fresh Creation for pointing out these similar videos.
This weekend I experienced massive auto overload at the Chicago Auto Show. Jeep had the most impressive showing with a full, off-road driving course, complete with 30 foot fake mountain. The crazy thing was hundreds of people were lined up, as if it were a six flags ride, just to take a spin in a jeep over some rocks and bumps. I will admit it looked fun. Unfortunately, this incredibly cool Jeep fountain wasn't there. Some of you long time readers might remember when Advertising for Peanuts predicted over a year ago that we would start seeing these raining ads. And yes, water turns out to be quite the impressive ad medium.
Beautiful outdoor execution for Mustang. Kris from Cross the Breeze points out These billboardes were constructed from GE Lexan EXL semi-transparent resin. So, the billboard accurately blurs the scene behind it regardless of day, weather or season. Very cool use of new materials. It was done by copywriter Ian Hart. But, unfortunately, I don't have more details and I can't verify where it ran. But I love the thought here. It's spectacularly simple.
via advertenze and Cross the Breeze
I believe Wag stands for "Wives and girlfriends," but it's hard to keep up these days. Wags Boutique is a new show where girls compete to run the most successful clothing boutique in the heart of fashionable Soho. These are just a couple of the non-traditional executions that are being used to advertise the show. The Chihuahua urinal is hilariously brilliant. Nice work by M&C Saatchi.
Copy: Sun block for hair
I first thought these ads were for a super hold hair spray, but instead this Protective Beach Spray prevents color oxidation, preserves hair shine and Provides a U.V. filter for your hair - a very unique and difficult product benefit to show off. In the wrong hands this concept would have flopped bad. But with some master photo trickery these ads really pop and come off actually looking cool. Don't' know the agency.
Post 500 should be epic and and mind blowing, but instead I just want to use this opportunity to say THANKS to all you loyal readers out there. Because of you, Advertising For Peanuts has continued to grow to become one of the top ad blogs, and the most popular guide to advertising, media and organic produce. For all you organic fans, please forgive the lack of posts on produce over the months.
After generating 500 posts in less than a year and a half, I'm bewildered, flattered, frightened and very encouraged that many of you keep coming back. Every time I check my stat counter, I feel a true, personal and deep connection with each and every one of you. And for those of you who click my sponsor links (like the ones above and below), I love you like baby fawns.
I also want to say thanks to my fellow ad bloggers. I couldn't keep feeding this hungry beast without their help. That's why Advertising for Peanuts has made it a policy to always credit and link its sources by name, so that people can discover and visit the many other outstanding, inspiring sites out there on the inter-web. I wish more bloggers did the same.
Keep the emails, comments, complaints, law suits, spam and work submissions coming. With your help Advertising for Peanuts will still be around to see post 1000. After that I might just sell it on ebay.
Translation: Something like "Never sleep"
A fresh spin on the old "counting sheep" idea. But what really makes this ad killer, is the art direction. Take the product shot out and I might hang it on my wall. Heck, I might hang it on my wall anyway. Stylish, quirky work worth mentioning done by Damjan Pita (art direction) and Marco Wagner (Illustration) of Jung von Matt, Hamburg.
Copy: After the storm you'll want everything back in it's place.
Here's another newspaper ad that blends into the editorial. This one isn't exactly embedded into the news print like we saw with the McDonald's ad, but it's made to look like it's part of the editorial. But what's most impressive about this ad is that it ran in a Belgian paper the day after a massive storm caused widespread damage. Which means either a creative team scrambled over night to get this concepted, written and designed, or they already had it in the hopper. Either way the timing was excellent. A good example of making a brand relevant, aware and involved in a community. Great work by Duval Guillaume Antwerp.
You don't see this too often: an ad referencing a TV show. But this Post-it ad from Chili is clearly playing into the plot of the hit TV show Lost. You see the numbers are about to reach zero in the top left corner, and the Post-it note acts as a reminder for the guy who is supposed to look like Locke, as to which numbers to enter into the computer, so the Island doesn't implode. For you non-Lost junkies out there, you must be so confused. We use to call this kind of advertising borrowed interest, but in today's rapid pace messaging I think this ad is a nice little inside cultural reverence to all those die hard fans. You really only get it if you watch the show. Interesting work by agency Base 1.
via Brief Blog
No one could be more disappointed right now than an ad guy living in Chicago. I don't know which had a worse showing, the Chicago Bears or the commercials. The biggest problem with most of the Super Bowl commercials was simply they weren't Super Bowl Commercials. I felt like I was watching ads from Malcolm in the Middle reruns (with slightly bigger budgets). Are we just getting lazy? Is the TV spot really dying? Are clients just willing to throw money away these days? And what was with all the ads we had all already seen? My top 5 list was painfully difficult to put together. After the first three, it's really just choosing from a sea of mediocrity. So, here's my Super Bowl ads-that-barely-made-my-top-five list.