Copy: If you've always dreamed of flying, now you can. Gol Airlines. Low-fare flights throughout South America.
Some of you might remember my earlier post about photographer Jan Von Holleben and his Dreams of Flying series. Very imaginative stuff. Well, it seems his work has been picked up by agency AlmapBBDO, Brazil and used to sell Low-fare flights. Really makes advertising look easy, doesn't it? Too easy. See the other two: here and here. Also, notice all the color correcting they did to the original photo.
spotted this ad at ads of the world
I love the idea here. As if the weight of the wonderbra ad is too heavy for the mechanical billboard to lift. But I wonder if the execution is doing the idea justice. Will most people really get what's going on? The people passing don't seem to notice. Regardless, good stuff. Don't know the agency behind this one.
Copy: Living with Alzheimer. The Romanian Society for Alzheimers. www.alz.ro
We've all had the feeling we're lost in a huge amusement park or multi-level shopping mall. Now imagine the same feeling in a one bedroom apartment. Fortunately, there is help. Powerful work by agency GMP ADVERTISING, Bucharest.
via i believe
Bars, beers and gentlemen clubs have been using neon lights to advertise since their glowing invention. And now, introducing the red zone district. These Old Spice body spray and body wash neon signs are really hot, and I don't just mean if you were to touch one, which they would be. I'm assuming these are real neon signs and not just a print campaign, which wouldn't be near as cool. It's such a smart way of capturing the "Stay out Late" vibe for this After Hours line of products. Dig it. Done by Saatchi & Saatchi, New York.
Another chapter in the long-going Got Milk campaign. Three new spots feature imaginary lands where milk makes life work or happier or something. A strange departure from most of the milk work we have seen. They're awkwardly humorous. Done by Grupo Gallegos, Long Beach, CA. Check out the other spots: dreams, and laughter
We're starting to see an increasing trend of ads referencing other ads. For you non-ad nerds, this ad is parading as part of the famous Economist campaign. You drive a Prius, you're smart - get it? While this little game might make the ad guy in me smile, it also makes me want to walk into a crowded shopping mall and ask people to "raise your hand if you get this ad." I'm not one to trample creativity, but it's always a better idea to make your own brands strong instead of relying on the brilliant brand work of others. With all due respect to Saatchi & Saatchi, London.
Say no to no billboards
Copy: This is the view we are spoiling
Copy: Ah, that's better
Copy: Not exactly the Sistine Chapel, is it?
Apparently, Auckland city counsel is trying to ban billboards. So, New Zealand’s Communication Agencies Association (CAANZ) partnered with billboard company Oggi and local ad agencies to fight back. DDB New Zealand created this Say No to No Billboards campaign, which recreates the building facades the billboards cover up. The logic seems a bit off - billboards are okay because Auckland buildings are ugly anyway - but it's quite the interesting cause to take up. Don't save wales (or whales). Save Billboards. Where's the petition I can sign?
via duncan's print
Copy:Believe it or not, there is always someone stranger
These ads are for Ripley's Believe it or Not TV show, starring ex-superman Dean Cane. I love the subtle look of shock on the faces of these freaks. They're all like, "Oh my gosh, look at that weirdo" The execution is perfect. They didn't take it over the top. It feels real. It's funny. And it has a solid payoff. Agency: TBWA\Hunt\Lascaris - South Africa
A wonderful outdoor idea here. These garden shrubs were trimmed to look like teacups and then hung with tea-bag strings, which advertise the Lipton Garden variety. If you look closely you can even see the delicately groomed teacup handles. An excellent example of both horticulture and advertising done by JWT, Cairo.
Copy: Rock Legends by Mini. Check out if you're a real rocker on Mini.it
Mini plays a little visual game here referencing famous rock bands. Don't quite know why. But can you guess the rock legends? Agency:BBDO, Milan.
Copy: Blindingly White
You know your teeth are super white when your tongue starts searching for shade, so these ads claim. Unique and weird approach in the over played teeth-whitening category by agency Loweporta, Chile.
Copy: Check your looks
These Polaroid cameras replaced the mirrors in São Paulo shopping mall and business center bathrooms. A bit impractical but a nice idea playing up the instantness of the dying Polaroid. But I can imagine the difficulty selling this idea in to the malls. "So, you want to put cameras in our bathrooms...uh...no." Cool idea by Santa Clara, São Paulo.
via a/d goodness
And now, ads made for ad guys. It seems sharpie went after advertising art directors in these incredibly insider, industry referencing print ads. Talk about a small target audience. If you don't know the award winning ads being referenced here, these ads just seem confused, but then again you aren't the target. Interesting, but shallow, but fun for some. Done by JWT, Cairo
via ads of the world
Copy: 54% of people buy a Touareg because of its appearance. So, we prefer to keep it clean
Don't know if you've seen this charming Dutch Touareg spot. It does a good job of poking a bit of fun at the typical car commercials and at the same time gives a nudge and a wink to all the soccer dads who think they're going to buy an SUV to take off road but never will. Can't say for sure who did this spot.
via fresh creation
You might have seen some other elevator work that uses the opening doors but this is by far the better execution of the recent elevator ambient ads. Solid work from JWT, Brazil.
Thanks to art director Silvio Medeiros for this submission
Agecny: BBDO, Chile
I was looking for a good excuse to show you this weird Michel Gondry Rubik's cube film. This PS2 ad was the perfect foil. If you haven't seen Gondry's new film The Science of Sleep, I highly recommend it.
I'm escaping to the Blue Ridge Mountains for five days and won't be back until Monday. I will have no access to blogs of any kind. So, come back next week. In the mean time you should submit your Ad mashup to Ad Mashup.com
Copy: Built in red-eye fix
Here's a tasty bit of rabbit eye candy. But it's definitely time for Nikon to get a new tag line, At the Heart of the image...bleh. What does that even mean? Anyway, a simple thought with a strong visual. Agency: Sylva Ad
via ad punch
Not advertising but brilliant re-thinking from artist Michael Paulus. He has recreated the skeletal system of 22 of the most iconic cartoon characters from the 60's. In the artists words...
"These Icons are usually grotesquely distorted from the human form from which they derive. Being that they are so commonplace and accepted as existing I thought I would dissect them like science does to all living objects - trying to come to an understanding as to their origins and true physiological make up."An inspiring example how a skewed perspective can produce some really fresh thinking.
via wooster collective
Copy: More animals need to be protected
These ad might fly over the heads of some of you regular, non ad-nerd types, but they're quite interesting. Essentially CC&E Advertising in China has created three new variations on the iconic World Wildlife Fund logo to make the point that it's not just pandas that need saving. I'm sure these new logos won't be used outside of these ads. But I think it would be brilliant if the WWF logo always had a different animal in it every time it appeared. It would be the first iconic, easily recognizable logo that never appears the same way twice. That would be one powerful logo.
Copy: Original Thinking
A good example of putting your ads where your mouth is (whatever that means). Great work by Saatchi & Saatchi, Copenhagen. Plus these interactive outdoor ads complement the recent and very cool Original Thinking dynamite surfing spot done but the Denmark shop.
via ad nerd