Have you seen the new Halo 3 spots? (Sorry for being late on this one.) This is epic advertising at its finest. They're actually not really spots. They're more like documentaries from the distant future (600+ years from now) set in the Museum of Humanity. A monument and diorama commemorates the battle where the human race won its own survival. The story is so real you forget we're talking about a video game here. And these films are just the tip of the ice berg. There's a whole Wiki page about the marketing of Halo 3. McCann Erickson has managed to truly capture the passion behind the Halo series. Their attention to detail and inside understanding of the culture surrounding the game connects with the hard core gamers, which are quite possibly the toughest crowd to reach on the planet. Get ready to start seeing this stuff in the award books.
Thanks to Alex and Jon for the scoop
You know, I like the idea here but am not sure about the execution. I'd have to see it in person. If they used real stained glass with light coming through I imagine it's quite an impressive billboard. But if it's just designed to look like stained glass, um, no so much. Any one know the scoop? Regardless, solid thinking. Keep it up Saatchi & Saatchi Poland, Warsaw.
Copy: Donate Your Corneas
Nothing pleases my brain more than when someone takes an idea that's been done a million times and does something interesting with it. I'm going to go out on a limb and say this is the best "Before and After" ad I've ever seen. I'm just thankful I have eyes to see it. High five JWT Mexico.
COPY: Use Electricity Wisely
You know I sometimes will have outdoor ideas like this one, where the ad uses light in some way at night to make a point. I like this billboard. But what I don't get is, what do people think of this ad during the day time? It doesn't really make sense. It's awkward and confused during the day, but brilliant by night. And I just don't know if you can call anything a great ad, if it's only great half the time. Make sure your work makes sense from every angle.
Copy: hungry designers wanted / email firstname.lastname@example.org
I dig the simplicity here. But there's a secondary message here that I also like. The Apple logo is loved by every designer I know. So, it seems Tonic Dubai is also looking for a designer who's willing to mess things up, defy convention and push boundaries. Either that, or it's just another visual pun ad. You decide.
A lot of people ask me which books I would recommend to someone who’s trying to break into the ad game. My answer has always been “Hey Whipple, Squeeze This,” by Luke Sullivan and also “How to put your book together and get a job in advertising.” But the new second edition of "How to Succeed in advertising when all you have is talent,” by Laurence Minsky, is my new go-to for anyone trying to get into this messed up biz. But even for you old timers, it’s a rich read and a great reminder of why you got into advertising to begin with.
The way Minsky structured the book makes it tough to put down and incredibly easy to pick back up. Each chapter follows the career and work of one super star ad legend after another. It’s cover to cover lessons and inspiration from the geniuses of the ad world––literally, Alex Bogusky is chapter one and it ends with Lee Clow on the final chapter. And you’ll find cats like Rich Silverstein, Steve Hayden, Tom McElligott and a whole lot more in between.
Perhaps what I like most about “How to Succeed in advertising…” is that it gives context and background to the work we have all come to love and admire. There's a story behind every ad. And for someone who’s trying learn what this business is all about, you might as well get it straight from the men and women who shaped it. I learned a lot from this book. And I think you will too.
Buy it here
Apologies to the hard core gaming nerds, because to them, this will be old news. But hopefully the new game called Little Big Planet is news to you. Very cool news. To put it simply, Little Big Planet is a PS3 game that allows people to create their own levels. The building tools are simple, making second life look mad scientist stupid. Here, anyone create entire worlds in minutes. Then, other people can play your levels and you can play theirs. Game play is also simple, you can move jump and grab objects, making your way though levels like a physics puzzle. But the possibilities of what can be built and the journeys you can create are endless. It's a game that evolves. It's gaming 3.0. And it's going to rock. Look for it in 2008 and check out more previews of Little Big Planet here.
Thanks to Giancarlo for the tip.
I could use some help with the translation here, but you get the idea. Trees were made to look like vending machines for Quintuples "natural drink." Nice thought, however, I'd love to see them take this a next step and actually create vending machines that look like trees. That would really draw attention at the point of sale and definitely generate a lot of trial. Agency: ToroVazquezMora / Fischer America?
This ad is silly, maybe even stupid, but it was the first thing that I've seen today that made me smile. I guess every now and then a one shot joke ad is alright. Moving on.... Anyone want to take a stab at using this ad for an AdMashup?
via Sea Space
How rare it seems that we get to see a good commercial that's actually on the TV. But several times now I have caught this new Nike spot at the bar while the game is on. It's both simply glorious. And gloriously simple. And while the cinematography, scene transitions, and choreography are amazing, I think there are two things that we can really learn from this spot: Music and Suspense.
They could not have picked a better song. It's straight from that epic ending of the Last of the Mohican's and is packed with passion, drive and determination. But instead of rifles our players carry a football. And instead of doing whatever it takes to save the love of their life, they are out to save the game. Your brain can't help but carry the passion from the film into the spot. And it works.
But the other thing to take note of is the ending. The build up is intense. We want to see the ball cross the line, and the crowd cheer. And in the hands of another agency, we would have. But it ends 3 seconds before it should. It slows down to that moment everyone in the bar stands up. You're leaning in. And then it ends. It's brilliant. Take notes. Wieden + Kennedy, you've done it again.
Happy 2nd Birthday Advertising For Peanuts!
Hard to believe that it was 2 years ago that I started posting random thoughts on ads I liked. And now...here we are. I guess not a lot has changed, but it's been a fun two years hasn't it? And we've seen some killer work, just take a look through the archives. Thanks to all you ad freaks and curious normal people who keep coming back. Hopefully this blog isn't over the hill yet and I get back to more regular updates. Don't worry about sending a gift or anything, but giving those sponsor links a happy birthday click wouldn't hurt.
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Copy: bchighlandgames.com - date/time/location
As a kid we use to go to these Scottish festivals, which for a young boy is a bit confusing, grown men wearing skirts with pride and throwing giant telephone poles at each other. But loads of fun. If you've never witnessed a good old fashioned Caber Toss you can watch one here. I love the execution of this telephone pole cut-out ad. Very cool looking. It really takes me back, it also makes me sad I missed this years' Celtic Fest here in Chicago. Awesome work by Hangar 18 Creative Group, Vancouver.
via a/d goodness
Sometimes the best reason to make a commercial is, "why not?" While I don't see Cadubry sales going through the roof because of this spot, I don't really think that was the point. To give you some context, this commercial was written and directed by Juan Cabral, the same visual genius who brought us Sony Bravia "Balls." And just like chocolate this spot is pure, dark and has a glorious finish.
Thanks to Michael for the tip