Tag lines. Slogans. Key Visuals. Campaigns. We think. Day and night. About. Them. What’s the new hook to sell the same old product? What’s the “key differentiator” today, Guy? Every day wringing that sponge. Searching for something we can package and use to the “benefit-of-our-clients”. Well, friends, it’s time.
We hereby declare this Friday, January 4th as “Pause-it Day”.
Snap out of it and refuel your creativity by just observing some. Or you can do what we plan to do, start writing music again. You see, expressing yourself in ways that don’t directly involve a laptop can be a welcome refresher when your creativity is parched.
Hey, maybe you don’t need to do this at all. Maybe these are just the ramblings of two workaholics without lives. Maybe you get your fuel from doing Google searches, checking your MySpace or reading tired-ass blogs. Who knows? Who cares. Just tell all your buddy’s that live like us that the 4th is a day for all the “weirdos” that can’t draw the line between what they do and what they love as easily as a tax attorney can.
Judo Chop!
is IT in you?
Written by Brandon Cox & Giancarlo Yerkes on Thursday, January 03, 2008
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12 comments:
I paused it on the 4th.
I loved it.
I am thinking about pausing more often
Hell yes! Nice job :)
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