I saw this banner ad on the New York Times home page a few days ago and thought it was pretty neat. I really love the dialogue in this campaign, and it's really cool that they brought it so gracefully into web. Now I know these aren't breakthrough ads necessarily. I know that breaking that invisible wall isn't a new trick, not even in web, but there's something disruptive about it that gets your attention and makes you giggle. Kudos.
Mac Attack
Written by Tom Tom on Sunday, January 20, 2008
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Again, this is so awesome. Still haven't got tired to see this duo's ad.
I just saw this today, and I have to admit it's the first banner ad I've paid attention to in several years. When Hodgman moved up the ladder, I actually wondered where he was going - which led my eyes to the headline.
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