I came across this quote the other day and it made me scared,
Watch for multiple networks to begin downsizing their screens and surrounding the content with “L”-shaped real estate for advertisers to use. - David Goetzl, MediaPostIs this better than a 30 or 15 second spot? As a consumer, I'm skeptical. As a creative, I'm skeptical. As an account person, I'm elated.
If this is the consequence of DVRs, then maybe we should all stop skipping commercials.
Now, a couple of questions:
- Do you think this has the potential to be effective?
- How, if at all, can this be leveraged creatively?
- Will consumers accept this or reject it?
- Will the increased accountability lead to increased effectiveness in communicating a message?
9 comments:
I'm not scared of that. If networks start making L-shaped frames to run ads, I'll just stop watching those channels.
How is that going to work? Will the 'L' space have commercials running during the show your watching? It'd be like watching 2 screens at once, unless the ads themselves are fairly subdued. On the up side a half hour show could be a full half hour instead of 22 minutes or whatever.
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