Watch for multiple networks to begin downsizing their screens and surrounding the content with “L”-shaped real estate for advertisers to use. - David Goetzl, MediaPostIs this better than a 30 or 15 second spot? As a consumer, I'm skeptical. As a creative, I'm skeptical. As an account person, I'm elated.
If this is the consequence of DVRs, then maybe we should all stop skipping commercials.
Now, a couple of questions:
- Do you think this has the potential to be effective?
- How, if at all, can this be leveraged creatively?
- Will consumers accept this or reject it?
- Will the increased accountability lead to increased effectiveness in communicating a message?