Please accept this thought

While looking back on two projects from last year, I started thinking about something ad legend Ed McCabe said when I was interviewing him for my book, How to Succeed in Advertising When All You Have Is Talent: “If something is immediately liked, you should be very suspicious of it. Advertising is about the future. Beethoven wrote a concerto and a violinist came in and said it couldn’t be played. Beethoven answered, ‘Oh yes, of course, it’s meant for a later age.' That has a lot do with advertising.” I think he was right. Do you agree as well? Please let me know. Just click on the comments below to reply.

12 comments:

Formfaktor said...

Well, I wouldn't equate an ad guy's work to the work of Beethoven, but, yes I agree. It does make sense to be suspicious of things that are immediately liked. But it also makes sense to be suspicious when something is not liked. But it depends on who are talking to and what the objective of your advertising is, doesn't it? If your objective is that many people just get your product message, it is good if everyone immediately likes it. If you are trying to make a big bang, and you want something to virally catch on, maybe the lowest common denominator, run-of-the-mill message that is tested the hell out of in focus groups isn't the right thing.

So, I would say if you looking to make advertising that people remember in the future, communicates and advocates a deeply rooted belief, or try to really change how people do things, you better don't take the one that everyone immediately likes, unless you have a short-term product-centric sales objective.

DJiLLPAPA said...

you definitely can't just generalize like that. but i understand Ed McCabe's sentiment. Some of the best advertising out there works because they provoke a slight sense of discomfort in the start but then leave you that sweet, warm feeling of "ahhh, yes" epiphany in the end (if anything, it's just the realization that you actually liked what was just shown to you because you were entertained/amused/didn't think it was a waste of your precious time).

so, there are times to be suspicious, indeed. and there are times when you just have to have a little bit more faith in your talent and ability. I mean, if the brief is good enough, and the client is smart enough, and everything else is in order, you're bound to nail something right off the bat from time to time. Right?

Seslimeydan said...

Thank you for the information your provide. sesli chat Sohbette kalite
SesliSohbet Seslide kalite Sesli Sohbet Sende gel dunyamiza Sesli Chat KatilSesli Chat siteleriBizi mutlu edersin.sesliAlemSesli SohbetburdaSesli ChatSesli sohbetteSesli SohbetSeNSesli ChatGelSesli SohbetAramizaSesli ChatkatilSesli SohbetbizimleSesli Chat en güzelini Sesli Sohbet yasayacaksın Sesli Chat Hadi Sesli SohbetbekliyorumSesli ChatSeniSesli sohbet siteleriArkadasliklarSesli şehir burda
Seslişehir kurulur avsa avsa Sende SesliChatgel
SesliSohbetarkadasiniSeslisohbet siteleribulSesliChat sitelerigelecen misesli chatthansk admin.
SesliChat sitesi gel yanimizaSesli Chat sitesi bekliyorum.

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Thank you for sharing a nice article.
seslisohbet

SesliSezon.com said...

seslisohbet

Buy Runescape Gold said...

Intermediaries and service providers are buying information on the arrest and criminal records in several states. Yet there are still some countries that do not sell information on these web pages and some basic studies have been only allows some of this information may be sold and does not release all the files or information arrested conviction. When it comes to state procedures, the data can be processed fingerprint arguments or arguments derived from the name.
WOW Gold
RS Gold
Tera Gold
Cheap RS Gold
Tera Online Gold
Buy Tera Gold
Eden Gold
Tera Gold Cheap
Buy Runescape Gold

iklan gratis said...

I really admire the way you present your ideas. Excellent post.
pasang iklan gratis

Buy Cheap Hermes Bags said...

Buy Cheap Hermes Bags you will find lots of surprise now.just Shop Online Hermes you will get Birkin Hermes Prezzo and Hermes Constance Bag. Good Luck with you and hope you can enjoy yourself.Nevertheless, it just helps you pick wiser numbers as well as improve your likelihood of successful a lot of money. This was the machine Larry utilized when he received the actual lottery for Three times. Their clients are also stating the same thing once they attempted this technique out.

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Anonymous said...

Ben istanbuldan selda 22 yaşında konfeksiyon içşisiyim Amatör Porno sizleri bekletmeden hemen hikayeme geçiyorum.. Biz 5 katlı bir binanın en üst katında yaşıyorduk ve bir öğlen paydosunda sevgilim beni Anal Sikiş aradı evdeydim çünkü evle iş yerim arasında 2 dakika bile yoktu.. Bende Asyalı Porno sevgilime benden telefon beklemesini söyledikten sonra evin durumuna baktım evde kardeşlerim ve annemin Esmer Porno birkaçtane arkadaşı vardı bu iş imkansızdı tekrardan düşündüm ve çatı katı aklıma geldi sevgilime telefon açıp çatıya çıkmasını ve Fantazi Porno beni beklemesini söyledikten sonra telefonu bir süre elime almadım anneme işe gidiyorum dedikten sonra Gay Porno hemen üst kata çatıya çıkıp sevgilimin
dudaklarına yumuldum az bir süremiz Götten Sikiş vardı ve çok istiyordum onu hemen önünde diz çöküp sikini çıkardım kocaman olmuştu bile... Özlemişti beni HD Porno bitanem başladım sikini yalamaya kafasını öpüyor onu çıldırtıyordum sevgilim saçlarımdan tutmuş ağzımı keyifle sikerken çatı katının kapısı açıldı toparlanamadan Lezbiyen Porno komşunun şişman oğlu efecan gelmişti ben dizlerimin üzerinde sevgilimin Liseli Porno siki ağzımda yakalanmıştım hemen bu halimizi gören komşu oğlu Sarışın Sikiş kaçarcasına gitti.. Sevgilim bir süre güldükten Türbanlı Porno sonra bu şişko neden kaçtı korktu herhalde onu sikicem sandı galiba dedikten sonra bir kahkaha daha attı ben sevgilimin Türk Porno sikine deli gibi saldırıyor yalıyor emiyordum boşalmasını istiyor Zenci Porno sütünü içmek istiyordum sevgilim ağzımı sike sike boşaldı hepsini yuttum bir damlasını ziyan Porno etmedim ve sevgilimle vedalaşıp ayrıldık... Ben her defasında sikiş yapmadan önce yazporno diye olan türkçe siteden Porno izle bölümüne girip seyrediyorum azdıktan sonra şahane sikiş ile gözleri kamaştırıyorum.