Why we get into this biz

When I was just a young student I remember visiting a Chicago ad agency and talking to the ECD there. We were chatting about advertising and why people get into the business. He told me that the reason any of us get into this business is to meet famous people. I remember thinking how strange that was to me, because it was for sure not why I got into the business.

I got into the business because I love the psychology of it. There's something great about figuring out how people think. Making people change the way they thought before. Finding the sweet spot in a strategy that you can execute against and really say something powerful.

Now that I've been working for a while I think I understand where he was coming from. It's not the reason I got into it, but there's something nice about being able to call up the latest great director, or getting a star to be in your commercial, or to talk to the best designers on the planet. There's something really nice about associating with people who are at the top of their fields. It's like a secret society of the accomplished, and for some crazy, stupid reason, they've let us in. Lucky us.