Interested in advertising? If so, let’s think about something else for a moment.

After a long, hard week of working on several massive projects, I would like to “cheat” for my column today and just directly quote a piece of advice from my book, “How to Succeed in Advertising When All You Have Is Talent Second Edition,” rather than giving you something new.

I hope you don’t mind.

The advice comes from advertising legend Tom Burrell, founder and former chairman of Burrell Communications, and I believe that it’s a good piece of advice.

What is it? That you should maintain a life outside of “advertising.”

He believes that it is important for advertising professionals to be Renaissance people and that maintaining a life outside of advertising is how you stay one.

“You have to know what’s going on and be aware of what’s happening,” says Burrell. “If you don’t have a life outside, you don’t have anything to bring to the job.”

I agree. We all need to seek out fresh ideas, something that we all too often fail to do, because we get caught up in the intense stress of meeting our deadlines. What do you think? And what do you do? Please let me know in the comments section. I actually do read them and appreciate your thoughts.

In the meantime, I am going to go read a book. I just hope I can find one on my bookshelf that has nothing to do with advertising.

30 comments:

Jean said...

Even if I'm not in the advertising but in online marketing business it is the same here. You have to keep your mind open to develop ideas to stand out of the mass and therefor I started a new and upcoming hobby: traditional bow shooting.
But as I really love my profession I couldn't resist to start a blog about it... *dough*

Anonymous said...

Life after work can be impossible sometimes. I think to have a life in advertising you have to make a conscious decision to do so. And if you choose to do so, I assume you would leave some unfinished work on your desk.

TS said...

Tough sell, man. If you don't give everything, someone else will.

Rk said...

i find it somewhat sad that in a supposedly creative 'out of the box' industry success is so formulaic.

i think it is imperative to have and maintain outside interests in music, art, food, literature, photography etc...and to use these as inspirational tools. especially in this new age of advertising that is coming upon us it is more important than ever that we are connected. it is our obligation. and to do so is giving it everything. Rk

Delfin Vassallo said...

Creativity is outside there, waiting for us behind the corner. Just cross the street, gather the right idea and you will be gathering a nice lion statue soon...

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