learning from improv

I'm not sure how many of you have heard of Improv Everywhere, but if you have not they are an organization that creates public scenes wherein "actors" stage a coordinated event. For instance, they have coordinated missions where actors all take the train wearing no pants or listen to the same MP3 at the exact same time and act out a scene. Well, this "mission" (as they call them) caught my attention.


Frozen Grand Central from ImprovEverywhere on Vimeo.


It caught my attention because it was well executed and unique, but also because I think there are some lessons here that advertisers can learn from:

  1. The element of surprise is powerful. This "mission" surprised folks and took them out of their normal routine. Thus, acting as a powerful catalyst of conversation.
  2. The execution was simple and coordinated, but not controlled. All the "actors" were essentially doing the same thing, but not in the same way. The coordinators didn't tell them all to do the same thing, only to pause, which made this more believable and unique.
  3. It taps into a counter-trend. Grand Central Station is about fast movement. No one stops in Grand Central. It's not a place where people hang out. That's why this was so noticeable.
  4. It taps into a movement. This isn't just about doing a "mission". It's about helping people see the world afresh. To wake up. To not get caught in the monotony. That's why people applauded when it was finished and that's why so many people have viewed it online already.
Those are just a few lessons that we as advertisers should think about. Learning from Improv is not new in advertising, but I thought this was worth analyzing to start a conversation. Tell me what you think.

18 comments:

Kristy said...

I love it! I love how they not only capture the stunt on the video but the reactions. I also love how differently people react and with such urgency - can you believe the guy that jabs that girl near the beginning? I love how that is so different from the fear and the invisible barrier most other created between them. It's a great case study - you are so right, advertisiers could learn so much from this.

Seslimeydan said...

Thank you for the information your provide. sesli chat Sohbette kalite
SesliSohbet Seslide kalite Sesli Sohbet Sende gel dunyamiza Sesli Chat KatilSesli Chat siteleriBizi mutlu edersin.sesliAlemSesli SohbetburdaSesli ChatSesli sohbetteSesli SohbetSeNSesli ChatGelSesli SohbetAramizaSesli ChatkatilSesli SohbetbizimleSesli Chat en güzelini Sesli Sohbet yasayacaksın Sesli Chat Hadi Sesli SohbetbekliyorumSesli ChatSeniSesli sohbet siteleriArkadasliklarSesli şehir burda
Seslişehir kurulur avsa avsa Sende SesliChatgel
SesliSohbetarkadasiniSeslisohbet siteleribulSesliChat sitelerigelecen misesli chatthansk admin.
SesliChat sitesi gel yanimizaSesli Chat sitesi bekliyorum.

Erika said...

clothes jeans

AF Jeans

Aff jeans

Amani Jeans

Artful Dodger Jeans

Bape Jeans

BBC Jeans

Christian Audigier Jeans

D&G Jeans

Ed hardy Jeans

Ed-hardy Mens Jeans Ed hardy Jeans

Ed-hardy Women Jeans Ed hardy Jeans

G-Star Raw Jeans

Laguna Beach Jeans

laguna beach men jeans Laguna Beach Jeans

laguna beach women jeans Laguna Beach Jeans

RED MONKEY Jeans

Seven Jeans

True Religion Jeans

True Religion Mens Jeans True Religion Jeans

True Religion Womens Jeans True Religion Jeans

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

dfadf said...

Microsoft Office
Office 2010
Microsoft Office 2010
Office 2010 key
Office 2010 download
Office 2010 Professional
Microsoft outlook
Outlook 2010
Windows 7
Microsoft outlook 2010

DiSCo said...

Thank you for sharing a nice article.
seslisohbet

2011bagnews said...

Oakley sunglass outlet is a manufacturer of dtycxy0mcb designer sunglasses. Based in Italy, Today, the company makes oakley sunglasses on sale and goggles for skiing, biking, motorsports and other sporting activities. oakley radar lenses are sports/fashion orientated sunglasses inspired by the iconic Oakley Panamericana Mexican car race and were first launched in 1953 in Austria. A typical wearer of oakley gascan polarized sunglasses is always on-the-go Oakley sunglasses undergo extensive development and are
oakley jawbone lenses tested by athletes, In addition, oakley m frame sunglasses the special coating on the lenses provides extra protection from the sun. With any sports orientated oakley oil rig polarized sunglasses ,A pair of oakley frogskin sunglasses definitely make a real style statement. Some of the best selling modals for Ray Ban oakley xs O frame snow goggles are Ray Ban Aviator sunglasses
oakley flak jacket polarized sunglasses brand that was originally inspired by the now famous Panamericana race that took place in 1953.

chaussures air max 2010 said...

Hi. Firth, sorry for putting this question up here. I am not a graphic designer but i have a old friend that used to make hand-painted-signs.

Anonymous said...

Nike Free Run Plus Grey Black Orange
Nike Free Run Plus Grey Blue
Nike Free Run Plus Grey Charcoal Green
Nike Free Run Plus Grey Green Black
Nike Free Run Plus Grey Orange
Nike Free Run Plus Grey Yellow
Nike free run grey shoes
Nike Free Run Plus Lightblue Black

WOW Gold said...

Accessories can be used during the game that the movement takes on a symbolic function, and children can participate in role-playing or socio-dramatic, turbulent, all rolled into one, making it difficult to separate and go! Children do not need adults to lead free flowing liquid or a game, just to keep them safe from getting hurt or hurting others.
WOW Gold
Runescape Gold
Tera Gold
Cheap Runescape Gold
Buy RS Gold
Buy Tera Gold
Tera Online Gold
Eden Gold
Tera Gold Cheap
Tera Items

www.toledo-3d.com said...

This cannot really work, I feel so.

iklan gratis said...

I enjoyed your article. I think you have some good ideas and everytime I learn something new
pasang iklan gratis

Runescape Gold for Sale said...

I think your blog makeover looks really nice! http://www.buypdjewelry.com/
http://upfilmnews.com/
http://lifeinstyles.com/
http://e-belleslettres.com/

cheap hermes said...

Cheap Hermes
Hermes Birkin Bags
Hermes Online
Hermes Birkin
Hermes Kelly Bags
Kelly Bags
Hermes Birkin Bag
Cheap Hermes Birkin
Hermes Bags
Cheap Hermes Kelly
Hermes Birkin Price
Hermes Handbags
Cambridge Satchel
Cambridge Satchels

Anonymous said...

What I what to mention could possibly be the cambridge satchel bag freshness in the replica bags. We should admit that style modifications often and rapidly. It signifies the fact that latest chic products in your wrist will shortly appear to be away from date. using the quick making in the style items, replicas are also from the high-speed actions to update their products. They are produced for that newest style craze to retain up using the the cambridge satchel renewing in the genuine designs. So they are totally the wonderful substitutes of extremely priced artist bags should you desire to retain pace using the style trend.

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Anonymous said...

Ben istanbuldan selda 22 yaşında konfeksiyon içşisiyim Amatör Porno sizleri bekletmeden hemen hikayeme geçiyorum.. Biz 5 katlı bir binanın en üst katında yaşıyorduk ve bir öğlen paydosunda sevgilim beni Anal Sikiş aradı evdeydim çünkü evle iş yerim arasında 2 dakika bile yoktu.. Bende Asyalı Porno sevgilime benden telefon beklemesini söyledikten sonra evin durumuna baktım evde kardeşlerim ve annemin Esmer Porno birkaçtane arkadaşı vardı bu iş imkansızdı tekrardan düşündüm ve çatı katı aklıma geldi sevgilime telefon açıp çatıya çıkmasını ve Fantazi Porno beni beklemesini söyledikten sonra telefonu bir süre elime almadım anneme işe gidiyorum dedikten sonra Gay Porno hemen üst kata çatıya çıkıp sevgilimin
dudaklarına yumuldum az bir süremiz Götten Sikiş vardı ve çok istiyordum onu hemen önünde diz çöküp sikini çıkardım kocaman olmuştu bile... Özlemişti beni HD Porno bitanem başladım sikini yalamaya kafasını öpüyor onu çıldırtıyordum sevgilim saçlarımdan tutmuş ağzımı keyifle sikerken çatı katının kapısı açıldı toparlanamadan Lezbiyen Porno komşunun şişman oğlu efecan gelmişti ben dizlerimin üzerinde sevgilimin Liseli Porno siki ağzımda yakalanmıştım hemen bu halimizi gören komşu oğlu Sarışın Sikiş kaçarcasına gitti.. Sevgilim bir süre güldükten Türbanlı Porno sonra bu şişko neden kaçtı korktu herhalde onu sikicem sandı galiba dedikten sonra bir kahkaha daha attı ben sevgilimin Türk Porno sikine deli gibi saldırıyor yalıyor emiyordum boşalmasını istiyor Zenci Porno sütünü içmek istiyordum sevgilim ağzımı sike sike boşaldı hepsini yuttum bir damlasını ziyan Porno etmedim ve sevgilimle vedalaşıp ayrıldık... Ben her defasında sikiş yapmadan önce yazporno diye olan türkçe siteden Porno izle bölümüne girip seyrediyorum azdıktan sonra şahane sikiş ile gözleri kamaştırıyorum.