I came across this quote from Yves Behar,
Advertising is a price companies pay for being unoriginal.What a challenging thought. Is it true? Maybe. Can advertising help unoriginal, unneeded products or services? Yes. Should it? No.
Perhaps advertising has gotten a bad reputation because too often we have taken the easy way out by creating ads that will moderately help unoriginal, unneeded products or services. Instead we should either turn the business down or help the companies create original, needed / wanted products or services.
Why don't more advertising agencies create products and services?