is advertising a cover up?

I came across this quote from Yves Behar,

Advertising is a price companies pay for being unoriginal.
What a challenging thought. Is it true? Maybe. Can advertising help unoriginal, unneeded products or services? Yes. Should it? No.

Perhaps advertising has gotten a bad reputation because too often we have taken the easy way out by creating ads that will moderately help unoriginal, unneeded products or services. Instead we should either turn the business down or help the companies create original, needed / wanted products or services.

Why don't more advertising agencies create products and services?

16 comments:

Anonymous said...

i deeply deeply agree wit you. but how you would called that kind of professionals? product designers? ingeeners? ... what about, humbly, "linkers" : to feed companies and businesses with society evolutions, newness, artists, aspirations... (so let's call it "society inspiration") ; and people, publics, crowds with relevant, funny or unpredictable stories or emotions... (let's call it "corporate-but-not-too-much-entertainement&information)".
In my point of view, advertising became too much brand and economic centered... so it inspires or creates, too often, anything to anybody now. Looking for some advertising/communication (companies) bollocks?!

Anonymous said...

i think we can look to "agencies" like ANOMALY for that non-traditional, but ever-more-relevant approach to business/client partnerships...

http://www.anomalynyc.com/

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