What Would Gossage Do?

If an ad man can actually be someone's hero, Howard Luck Gossage has been mine. The guy was doing stuff in the 50's that would take home a bag full of Lions and Pencils if it ran today...seriously. If you haven't read The Book of Gossage, I recommend you click that link now and super express-o-ship it to your office address before reading the rest of this post.

Gossage's philosophy of advertising can be summed up in one or two sentences depending on how you punctuate it: "People read what interests them. And sometimes it's an ad." That quote has guided and inspired my work ever since I started playing this picture/word game.

But Lately I've wonder if Howard was around today, would he say the same thing? In a world of Tivo, and Firefox ad blockers and spam and ad clutter info overload, I'm not sure.

I sometimes think today he might say something more like, "People don't like ads. So don't make them." And then I think, Gossage would have said it much better.

The point is, in today's ad clutter culture, if you're just trying to make interesting ads, you are setting yourself up to fail. The best advice I could give anyone starting out, or anyone for that matter, is don't make ads. We need to be making experiences, and discoveries, and new inventions and playgrounds and then making them relevant to and ambassadors of our brands.

Of course, back in the 50's Gossage was pumping pink air into people's tires and inventing the Shirtkerchief and selling paper by holding international paper airplane competitions. So, perhaps Howard Luck Gossage said it right the first time.

19 comments:

Anonymous said...

I don't know what Howard would do, but I do know he'd enjoy talking with you. He was a family friend and my father, George Dippel, was his art director and photographer at the Firehouse. I knew and loved the man and he was, indeed, a brilliant, flamboyant and wonderful man. Janene

Seslimeydan said...

Thank you for the information your provide. sesli chat Sohbette kalite
SesliSohbet Seslide kalite Sesli Sohbet Sende gel dunyamiza Sesli Chat KatilSesli Chat siteleriBizi mutlu edersin.sesliAlemSesli SohbetburdaSesli ChatSesli sohbetteSesli SohbetSeNSesli ChatGelSesli SohbetAramizaSesli ChatkatilSesli SohbetbizimleSesli Chat en güzelini Sesli Sohbet yasayacaksın Sesli Chat Hadi Sesli SohbetbekliyorumSesli ChatSeniSesli sohbet siteleriArkadasliklarSesli şehir burda
Seslişehir kurulur avsa avsa Sende SesliChatgel
SesliSohbetarkadasiniSeslisohbet siteleribulSesliChat sitelerigelecen misesli chatthansk admin.
SesliChat sitesi gel yanimizaSesli Chat sitesi bekliyorum.

Erika said...

clothes jeans

AF Jeans

Aff jeans

Amani Jeans

Artful Dodger Jeans

Bape Jeans

BBC Jeans

Christian Audigier Jeans

D&G Jeans

Ed hardy Jeans

Ed-hardy Mens Jeans Ed hardy Jeans

Ed-hardy Women Jeans Ed hardy Jeans

G-Star Raw Jeans

Laguna Beach Jeans

laguna beach men jeans Laguna Beach Jeans

laguna beach women jeans Laguna Beach Jeans

RED MONKEY Jeans

Seven Jeans

True Religion Jeans

True Religion Mens Jeans True Religion Jeans

True Religion Womens Jeans True Religion Jeans

sesliyes said...

Thank you for the information your provide
i am coming everday heresesli chatsesli chat

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

dfadf said...

Microsoft Office
Office 2010
Microsoft Office 2010
Office 2010 key
Office 2010 download
Office 2010 Professional
Microsoft outlook
Outlook 2010
Windows 7
Microsoft outlook 2010

boffee said...

bandage dress
herve leger bandage dresses
herve leger bandage
herve leger dress
herve leger dresses
dsquared

tees

dsquared men's

shoes

dsquared
moncler.com
moncler
polo moncler

DiSCo said...

Thank you for sharing a nice article.
seslisohbet

glenda regan said...

Juicy Couture Clothes
juicy couture Tracksuit
Juicy Couture Sandals
Juicy Couture Earrings
Juicy Couture Flip Flops
Juicy Couture Bracelets
Juicy Couture Purse
Juicy Couture Swimwear
Juicy Couture T-Shirt
Juicy Couture Sunglass
Dsquared Clothes
Dsquared Shoes
Dsquared Belt
Dsquared Cap
Dsquared Hoodies
Dsquared Jeans
Dsquared Suit
Dsquared Sport Pants
Dsquared Shirt
Dsquared Polo
Dsquared T-shirt
Dsquared Swimwear
Tommy Hilfiger Clothes
Tommy Hilfiger T-Shirt
Tommy Hilfiger Polo
Tommy Hilfiger Jeans
Tommy Hilfiger Sweater
Tommy Hilfiger Flip Flops

SEO said...

英文seo But Lately I've wonder if Howard was around today, would he say the same thing? In a world of Tivo, and Firefox ad blockers and spam and ad clutter info overload, I'm not sure.seo博客

WOW Gold said...

The Oklahoma State open records law included members of the public to see and to access and inspect all public records. In spite of the Act are citizens protected by law and in most cases the required permissions to view such items. When searching for files when you perform a criminal background check and that data are available for sale on websites. How is the data of websites?
WOW Gold
RS Gold
Tera Gold
Cheap RS Gold
Tera Online Gold
Buy Tera Gold
Eden Gold
Tera Gold Cheap
Buy Runescape Gold

Runescape Gold said...

Thank you for the information your provide.http://weblog.int-world.com/weblog.2120533.html
http://liveinternet.kz/zerouna/weblog/8977.html
http://zerouna.bloguje.cz/912728-runescape-gold-along-with-cherish-down-within-the-basement-container.php
http://www.mojatu.com/edengolduna/blog/a-lot-of-electrical-power-mining-can-be-found-in-the-tip-forums/

Pasang Iklan Baris said...

Your blog is so useful to me thanks for sharing.
peluang bisnis
bisnis pulsa
iklan gratis

Online Coupon Code said...

I don't know what Howard would do, but I do know he'd enjoy talking with you. He was a family friend and my father, George Dippel, was his art director and photographer at the Firehouse.
Amazon Coupon Codes hp coupon NordStrom promo code 2012

Op Dr Ali Mezdeği said...

saç ekimi öncesi ve sonrasi
Saç Ekimi Fiyatları
Saç Ekim
Freelance Web Tasarımcı
Saç Ekimi Fiyatları
Saç Ekimi Doktoru

Unknown said...

a very nice site. Very useful. I will recommend your site to any environment.Estetik

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Anonymous said...

Ben istanbuldan selda 22 yaşında konfeksiyon içşisiyim Amatör Porno sizleri bekletmeden hemen hikayeme geçiyorum.. Biz 5 katlı bir binanın en üst katında yaşıyorduk ve bir öğlen paydosunda sevgilim beni Anal Sikiş aradı evdeydim çünkü evle iş yerim arasında 2 dakika bile yoktu.. Bende Asyalı Porno sevgilime benden telefon beklemesini söyledikten sonra evin durumuna baktım evde kardeşlerim ve annemin Esmer Porno birkaçtane arkadaşı vardı bu iş imkansızdı tekrardan düşündüm ve çatı katı aklıma geldi sevgilime telefon açıp çatıya çıkmasını ve Fantazi Porno beni beklemesini söyledikten sonra telefonu bir süre elime almadım anneme işe gidiyorum dedikten sonra Gay Porno hemen üst kata çatıya çıkıp sevgilimin
dudaklarına yumuldum az bir süremiz Götten Sikiş vardı ve çok istiyordum onu hemen önünde diz çöküp sikini çıkardım kocaman olmuştu bile... Özlemişti beni HD Porno bitanem başladım sikini yalamaya kafasını öpüyor onu çıldırtıyordum sevgilim saçlarımdan tutmuş ağzımı keyifle sikerken çatı katının kapısı açıldı toparlanamadan Lezbiyen Porno komşunun şişman oğlu efecan gelmişti ben dizlerimin üzerinde sevgilimin Liseli Porno siki ağzımda yakalanmıştım hemen bu halimizi gören komşu oğlu Sarışın Sikiş kaçarcasına gitti.. Sevgilim bir süre güldükten Türbanlı Porno sonra bu şişko neden kaçtı korktu herhalde onu sikicem sandı galiba dedikten sonra bir kahkaha daha attı ben sevgilimin Türk Porno sikine deli gibi saldırıyor yalıyor emiyordum boşalmasını istiyor Zenci Porno sütünü içmek istiyordum sevgilim ağzımı sike sike boşaldı hepsini yuttum bir damlasını ziyan Porno etmedim ve sevgilimle vedalaşıp ayrıldık... Ben her defasında sikiş yapmadan önce yazporno diye olan türkçe siteden Porno izle bölümüne girip seyrediyorum azdıktan sonra şahane sikiş ile gözleri kamaştırıyorum.