Tom Tom and the Mystery Brief

I few weeks ago I had the flu and spent most of the day in bed. As a result I had some of the most bizarre dreams and one that was oddly depressing. That's the one I want to talk about.

It began at night when I first tucked away to bed. I had a dream that I'd been given a brief for a new brand that our agency had just pitched and won. New business, open to interpretation, a creative joy.

I woke up about 3 hours later with a brilliant creative solution. I promised myself that I would remember it. It was too good of an idea to forget. I went back to bed.

Several hours later I woke up again with another breakthrough idea. Some really killer stuff. I also remembered back that I'd had that other idea earlier and remembered it clearly. I went back to bed.

Yet more hours later I woke with another keen idea. This one so earth shattering it rattled me from my sleep. I recited the earlier ideas in my head too to make sure I wouldn't forget.

Then I finally woke up for the last time. Ready to write it all down. Now I know what you're all thinking, that suddenly I wouldn't be able to remember (because that's happened all too many times to all of us). But, I did remember (sorta). The only problem is, the product for which I had all these great ideas for isn't one of our clients. Actually it's not anyone's client because the product didn't exist. I've since forgotten the details, but I'm pretty sure it was a flying scooter or something of that nature.

So basically I'd spent the entire night dreaming of how to solve a tough advertising problem I never had to begin with. Yeah. Awesome.

I had a good laugh about it afterwards, but felt kinda cheated out of some sweet dreams. Oh well, ad life goes on.

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