new language of marketing

lets start a new language for marketing. i find that the way that i speak about my job influences how i do my job. that is why i want to start a new marketing lexicon. below is a start. add your own.

  • consumers -> people
  • campaign -> conversation
  • 30 second spot -> 30 second interaction
  • direct response -> direct conversation
  • Customer Relationship Management (CRM) -> Vendor Relationship Management (VRM)
  • purchase funnel -> instant research & purchase
  • reach -> attention
  • consumer insight -> human truth
  • marketing mix modeling -> predictably irrational
  • brand loyalty -> loyal brands
  • advertising agency -> business partner


belle.me09 said...

I think the most important one you written in the list is "marketing mix." It encompasses almost everything written here. As this article I've read explains:, marketing mix will be most helpful in influencing the demand for your products.

T. Willerer said...

I'm not exactly sure what you mean, belle.me09, but if I had to choose I would say calling consumers people would be my top choice.

Noisy Tree said...

I totally agree with you. A simple shift if vocabulary can make a big difference. I recently visited a factory in Vietnam where they don't have "managers", they have "mentors". Brilliant!

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