It’s graduation time for all of you soon-to-be advertising junior copywriters and art directors. So if you have a portfolio that will get you in the door (the first hurdle), it’s time to prepare for that face-to-face discussion. And the headline of this column is a very popular interview question. But it’s amazing the number of aspiring professionals who want to get into the industry can’t name one. It’s also amazing the number of people who work in the industry can’t even name one. But I bet you can. What is it? Please list it in the comments section. If not for me (I always like to know what people like), do it to help all those soon-to-be junior copywriters and art directors. After all, if you don’t tell them what to think, who will?