As a researcher I often feel that much of what I do could be accomplished by just going from the gut. Many of the questions I'm asked to answer could (and should) be answered by instinct, not surveys or focus groups.
I know, this is blasphemy coming from someone that actually does research for a living, but I think the first question that a good researcher should ask is, "could I answer this question from instinct much quicker (and cheaper) than conducting research?" At the very least this will help refine any research that is conducted and it may actually replace doing research altogether.
You should try it. It's fun.
from the gut vs. research
Written by T. Willerer on Tuesday, June 24, 2008
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4 comments:
But what about all the great, counter-intuitive insights that you could turn into a best selling BIG IDEA book?
from researcher to researcher: totally right! first think by yourself, than ask the world.
Here's what Andrew Stanton, director of Wall-E, recently had to say on the subject...
http://tinyurl.com/5cwpyh
Thanks, Tim. What a great interview. It makes me wonder...
going with the gut works
and
most good research confirms something obvious that was otherwise being overlooked
maybe we need more creative people doing research?
a topic for another post...
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