Our very own AFP contributor Jim Morris has a delightfully controversial column appearing in AdWeek this week. It's about the increasingly difficult job we call Creative Director.
He prepossess several reasons why most CDs are finding themselves in over their heads these days, and here's just a preview.
"I submit that the underlying causes are a combination of corporate laziness and the account service department's collective abrogation of several of its obvious responsibilities. Sadly, the situation is exacerbated by some creative directors' quests for more organizational control.You will have to give the full article a read here. And let Chairman Jimmy know what you think. If he's right, perhaps soon we might see Mike Rowe of Discovery Channel at an Ad Agency filming another episode of Dirty Jobs.
I would hypothesize that the vicious cycle that spawned this sad state of affairs has gone something like this: Account management people, on average, have become weaker and less capable over the past three decades or more."