Lest We Forget

[Given the title, there is, I suppose, irony in the fact that I posted the following rumination earlier today, having forgotten that I had posted it once already in May. Both my memory and my filing system failed me. Fortunately, Littlejohn had my back, and dutifully pointed out my blahgaffe. I've decided to leave this post intact for three reasons. First, as Prince reminds us, "There's joy in repetition. There's joy in repetition. There's joy in repetition." Second, within this post I suggest that we remind ourselves daily of the savviness of consumers. So it might make sense for me to remind us monthly to remind ourselves daily. Perhaps I'll post this thing again in July. Third, I added something to the close of this post. Maybe not qualitatively. but quantitatively. So let's let it stand.]

Here’s the thing. At least in the realm of most consumer advertising, when a person experiences an ad, it’s a brief moment, a tiny drop in the stream of their consciousness. They notice the ad, if we’re lucky, and if we’re really lucky, they engage with the ad and maybe even file some kind of positive impression in their head. They may even go to a website or make a call as a result of experiencing the ad. But that’s it. They move on. They don’t think about it any more. They don’t think back to the ad later in the day. They don’t look the ad over with a critical eye. They don’t spend time with it. They don’t start examining each element of the ad. They don’t question the motive of the advertiser. They understand full well that the advertiser will always present their product or service in a positive light. They understand that the advertiser will not denigrate or dis the target. It is safe to assume the person who experiences the ad is smart about advertising. They get the deal. They know their role. They’ve had a lifetime of experience being on the receiving end. They understand what the advertiser is trying to do and why. And, even if they won’t admit it in public, they appreciate, in a small way, being diverted, engaged, entertained and/or informed by a good ad. We would all be well served to remind ourselves and our clients, daily, how unimportant our ad is to the target audience, and how advertising-sophisticated that audience is. Maybe then we’d be more inclined to think beyond, and sell beyond, the obvious, the easy and the vacuous. And not indulge ourselves in silly, unfounded, unreasonable fears to justify killing our most interesting ideas.

26 comments:

Jay Ehret said...

Advertisers usually put way too much thought into an ad. Much more than the consumer. What you are saying is thatthe most important consideration of an ad is how the customer perceives the ad during the brief interaction.

Anonymous said...

酒店喝酒

酒店消費

喝花酒

粉味


寒假打工




酒店經紀找茵悅

台北酒店經紀

酒店兼職找茵悅

酒店打工找茵悅

酒店兼差找茵悅

酒店上班找茵悅

酒店工作找茵悅

禮服店找茵悅

酒店pt

打工兼職找茵悅

打工兼差找茵悅

酒店領檯找茵悅

酒店公關

酒店小姐

Daniela said...

Interesting post. I have been wondering about this issue,so thanks for posting. I’ll likely be coming back to your blog. Keep up great writing. Find your great Travel News and sing the songs at Free Song Lyric or you can watch the drama at Korea Drama Online one of great korea drama is A Love to Kill if you go to travel to Indonesia learn Learn Indonesia Language first! And find your home cari rumah or make a blog Belajar membuat Blog find your home again rumah dijual and again at jual rumah the point is cari rumah, jual rumah, rumah dijual, download youtube and find blog widget and then if you want buy a new laptop see the Laptop Price List or you can buy a New Blackberry and then take care your Health & Jewerly good job, very great article Cari Rumah, Jual Rumah, Rumah dijual Thanks ever so much Cari Rumah, Jual Rumah, Rumah dijual very useful article Cari Rumah, Jual Rumah, Rumah dijual Great information Cari Rumah, Jual Rumah, Rumah dijual I like your blog Cari Rumah, Jual Rumah, Rumah dijual I will be checking back for any new articles Cari Rumah, Jual Rumah, Rumah dijual just bookmarked it for later reference Cari Rumah, Jual Rumah, Rumah dijual, free scholarships, Wikilaw, eporchshop, free wallpapers, free gadgets. Thanks for kindly sharing it with us. Very well done indeed

uwanna said...

gucci replica handbags
men gucci shoes
Gucci men sneakers
Gucci men moccasins
gucci women sneakers
gucci women boots
Gucci men boots
Gucci
Gucci shop
Gucci bags
Gucci shoes
Replica GUCCI SHOES
wholesale gucci shoes
cheap Gucci handbags
Gucci ON sale
Gucci Belts
Gucci small accessories
Gucci hats & scarves
Gucci wallets
Gucci Handbags
Women Gucci shoes
Men Gucci shoes
discount gucci shoes
cheap Gucci shoes

Firat said...

şarkı dinle -cinsel sohbet-radyo dinle-
islami sohbet-sohbet-sohbet kanallari-
sohbet siteleri-sohbet odaları-cet-
çet-sohbet siteleri-cet-
mirc indir-çet-sohpet-
çet-cet-sohpet-
çet-cet-sohpet-
çet-cet-sohpet-
bedava sohbet-bursa sohbet-
çorum sohbet-denizli sohbet-gay sohbet-
lez sohbet-mersin sohbet-
avrupa sohbet-istanbul sohbet-
izmir sohbet-ankara sohbet-karadeniz sohbet-
mirc-mircler-mirc indir-
trabzon sohbet-adana sohbet-
hatay sohbet-antakya sohbet-
iskenderun sohbet-hatay-
hatay sohbet-hatay sohbet-
turk chat-türkçe sohbet-gurbet sohbet-
sivas sohbet-yozgat sohbet-kayseri sohbet

Seslimeydan said...

Thank you for the information your provide. sesli chat Sohbette kalite
SesliSohbet Seslide kalite Sesli Sohbet Sende gel dunyamiza Sesli Chat KatilSesli Chat siteleriBizi mutlu edersin.sesliAlemSesli SohbetburdaSesli ChatSesli sohbetteSesli SohbetSeNSesli ChatGelSesli SohbetAramizaSesli ChatkatilSesli SohbetbizimleSesli Chat en güzelini Sesli Sohbet yasayacaksın Sesli Chat Hadi Sesli SohbetbekliyorumSesli ChatSeniSesli sohbet siteleriArkadasliklarSesli şehir burda
Seslişehir kurulur avsa avsa Sende SesliChatgel
SesliSohbetarkadasiniSeslisohbet siteleribulSesliChat sitelerigelecen misesli chatthansk admin.
SesliChat sitesi gel yanimizaSesli Chat sitesi bekliyorum.

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

DiSCo said...

Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it

to a few friends of mine that I know would enjoy reading.. sesli chat

dfadf said...

Microsoft Office
Office 2010
Microsoft Office 2010
Office 2010 key
Office 2010 download
Office 2010 Professional
Microsoft outlook
Outlook 2010
Windows 7
Microsoft outlook 2010

boffee said...

moncler 2011
herve leger strapless
herve leger
bandage dress
herve leger bandage dresses
herve leger bandage
herve leger dress
herve leger dresses
dsquared

tees

dsquared men's

shoes

dsquared
moncler.com
moncler
polo moncler
moncler
moncler jacket
moncler online shop
moncler kid
moncler jackets

kai said...

Moncler
mens moncler
moncler coats
Moncler men jacket
Moncler women
Moncler online shop

Dsquared2
Dsquared men sneaker
Dsquared women sneakers
Dsquared clothing
Dsquared women's shoes
Dsquared2 shoes

herve leger
herve leger dress
Herve Leger strapless
Bandage dress
herve leger
herve leger bandage dress

sam said...

Moncler is a luxury and fashion brand since 1952 when it was created in the French town of Monestier de Clermont. Moncler jackets men sponsored the official uniform of the French team in the 1968 Grenoble Olympics. Moncler jacket reputation received a further boost in the 1980s when the brand became hugely popular in Italy. The high end brand is world famous for its quilted down jackets, ski and outer wear clothing line.The Moncler jackets have been becoming a style item that everyone must have.moncler online shop.

DiSCo said...

Thank you for sharing a nice article.
seslisohbet

sohbet said...

cinsel sohbet
cinsel sohbet
cinsel chat
canlı sohbet
sex sohbet
sikiş
porno izle
mirc
sohbet
sohbet
cinsel
mirc indir

Sohbet yap said...

sohbet yap

muhabbet said...

muhabbet

mIRC indir said...

mirc indir

sohbet said...

sohbet

glenda regan said...

Juicy Couture Clothes
juicy couture Tracksuit
Juicy Couture Sandals
Juicy Couture Earrings
Juicy Couture Flip Flops
Juicy Couture Bracelets
Juicy Couture Purse
Juicy Couture Swimwear
Juicy Couture T-Shirt
Juicy Couture Sunglass
Dsquared Clothes
Dsquared Shoes
Dsquared Belt
Dsquared Cap
Dsquared Hoodies
Dsquared Jeans
Dsquared Suit
Dsquared Sport Pants
Dsquared Shirt
Dsquared Polo
Dsquared T-shirt
Dsquared Swimwear
Tommy Hilfiger Clothes
Tommy Hilfiger T-Shirt
Tommy Hilfiger Polo
Tommy Hilfiger Jeans
Tommy Hilfiger Sweater
Tommy Hilfiger Flip Flops

the baris said...

Hallo alle zusammen Çet Odalari ich finde Cet Odalari das die Çet türkei zum Çetlesmek leben kein Sohbet Siteleri geignetes land Sohbet Sitesi ist allein Sohbet odalari da durch Bedava Chat das sie Bedava Sohbet leben wie ücretsiz Chat denen es Gay Sohbet gerade zu turkchat mute ist turk chat aber was turk sohbet das internet turkiye sohbet betrifft bin turkiye chat ich sehr turkchat verwundert und turk chat überrascht zu muzik gleich begeistert turkce chat was die chat internet seiten sohbet odalari zum chaten sohbet odalari und freunde ask chat finden sind galeri sehr genial haberler vorallem wie türkiye chat türk chat turkchat türkiye chat
Hallo alle videolar zusammen ich turkchat finde das turk chat die türkei türk chat zum leben türkchat kein geignetes turkchat land ist chat allein da turkiye chat durch das turk chat sie leben turkchat wie denen

MulberryNews said...

To find out precisely how vytrqpn very good Oakley bifoval Oakley Frogskins are generally, we've got to determine what are generally Oakley Frogskin 1st. you can easliy discover this specific off their brand: large explanation Cheap Oakley Sunglasses. These are Oakley sunglasses providing you developing a plenty sharper eye-sight. Truly, Oakley Jawbone is mostly a variety of Oakley sunglasses along with Oakleys, along with the Oakley Jawbones, that is simple with the large explanation sun glasses, point out to make available supreme lucidity including a further dazzling globe to the users.

MulberryNews said...

Inside Oakley Sunglasses Cheap variety of vbaghnm sun rays cups, you own a new selection involving 3 numerous contact Half X Oakley resources. Your makers be aware that 1 form of contact won't go with anyone, in order that they Oakley Sunglasses Discount employ a selection around to make certain that you've the perfect Sale Oakley Sunglasses in your case. Perhaps though each of the contact lenses while using Oakley Jawbone are generally polarized along with encompass 100% ultra-violet Oakley Stpl Jawbone security, anyone even today get selections. Your initial form of contact you'll be able to decide on while getting Half X can be polarized frosted wine Oakley Sunglasses Outlet along with polarized hand mirror wine glass.

peakoilscotland said...

I fully agree with anything you've printed here.

Op Dr Ali Mezdeği said...

Thanks for the information. I really enjoyed, I would like get more
information about this,because is very beautiful, thanks for sharing
Web Tasarım

Anonymous said...

HD kaliteli porno izle ve boşal.
Bayan porno izleme sitesi.
Bedava ve ücretsiz porno izle size gelsin.
Liseli kızların ve Türbanlı ateşli hatunların sikiş filmlerini izle.
Siyah karanlık odada porno yapan evli çift.
harika Duvar Kağıtları bunlar
tamamen ithal duvar kağıdı olanlar var

Anonymous said...

Ben istanbuldan selda 22 yaşında konfeksiyon içşisiyim Amatör Porno sizleri bekletmeden hemen hikayeme geçiyorum.. Biz 5 katlı bir binanın en üst katında yaşıyorduk ve bir öğlen paydosunda sevgilim beni Anal Sikiş aradı evdeydim çünkü evle iş yerim arasında 2 dakika bile yoktu.. Bende Asyalı Porno sevgilime benden telefon beklemesini söyledikten sonra evin durumuna baktım evde kardeşlerim ve annemin Esmer Porno birkaçtane arkadaşı vardı bu iş imkansızdı tekrardan düşündüm ve çatı katı aklıma geldi sevgilime telefon açıp çatıya çıkmasını ve Fantazi Porno beni beklemesini söyledikten sonra telefonu bir süre elime almadım anneme işe gidiyorum dedikten sonra Gay Porno hemen üst kata çatıya çıkıp sevgilimin
dudaklarına yumuldum az bir süremiz Götten Sikiş vardı ve çok istiyordum onu hemen önünde diz çöküp sikini çıkardım kocaman olmuştu bile... Özlemişti beni HD Porno bitanem başladım sikini yalamaya kafasını öpüyor onu çıldırtıyordum sevgilim saçlarımdan tutmuş ağzımı keyifle sikerken çatı katının kapısı açıldı toparlanamadan Lezbiyen Porno komşunun şişman oğlu efecan gelmişti ben dizlerimin üzerinde sevgilimin Liseli Porno siki ağzımda yakalanmıştım hemen bu halimizi gören komşu oğlu Sarışın Sikiş kaçarcasına gitti.. Sevgilim bir süre güldükten Türbanlı Porno sonra bu şişko neden kaçtı korktu herhalde onu sikicem sandı galiba dedikten sonra bir kahkaha daha attı ben sevgilimin Türk Porno sikine deli gibi saldırıyor yalıyor emiyordum boşalmasını istiyor Zenci Porno sütünü içmek istiyordum sevgilim ağzımı sike sike boşaldı hepsini yuttum bir damlasını ziyan Porno etmedim ve sevgilimle vedalaşıp ayrıldık... Ben her defasında sikiş yapmadan önce yazporno diye olan türkçe siteden Porno izle bölümüne girip seyrediyorum azdıktan sonra şahane sikiş ile gözleri kamaştırıyorum.