Roar

With the Cannes Lions happening and everyone struggling to be the first to pat everyone on the back I remembered back to this great clip I saw in one of the "behind-the-scenes" judges videos for what I believe was D&AD. They're going around and asking the judges what they think of the work, etc and everyone says "oh it's great it's so fantastic to see all the innovative blah blah blah". And then they get to a guy from Kesselskramer and ask him. And he in essence says that there's nothing impressive or new and that it's basically the same stuff they always see. It made me really glad he was a judge, because if he votes on something, I know it's good.