Most days we sell crap to people who don't need it. Every now and then we do something good for humanity.
These isolated cases we praise in our industry publications and awards shows. We then get back to our day-to-day grind.
I keep hearing that advertising has some of the brightest people in the world working in it. Theoretically we could change the world.
But, we don't.
A friend of mine here in San Francisco (not an advertising guy) just planned a fund raiser based on people bringing pies and paying a few bucks. It's a simple idea, but it's doing something good. Why don't agencies come up with stuff like that more often? We're brilliant supposedly, why don't we put just a small percentage of our minds towards making the world a better place?
Big praise to Droga5 for setting a good example.
Do something good, jerks!
Written by Tom Tom on Thursday, July 10, 2008
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6 comments:
have you seen the movie hancock? that seems to be what the PR guy in the movie is trying to do, using the profession to 'change the world'. though he had the help of hancock at the end, it was great how he was trying to create a brand/logo and use it to entice big companies to do something good for the world.
If only we used our powers for good instead of evil.
Another interesting post. I couldn't agree more.
I've been struggling with this for years and only recently have begun to do something about it Outsource Marketing.
We 'went green,' not just in words, in actions.
We REALLY started to question everything, and started working on ideas similar to the pies example you discussed.
And I started sharing our thoughts regarding the conflict between commerce and conscience we have to deal with every day on The Responsible Marketing Blog at http://responsiblemarketing.com.
Would love you to weigh in with some of your knowledge there sometime.
Happy marketing.
Patrick Byers
I totally agree.
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