I have a theory. I'm not sure whether it matters, but I find it a bit funny and potentially true.
Tom's theory:
companies that are hiring ad agencies to help them "innovate", or become more "digital", are companies that are doomed to insignificance and lackluster performanceIt is all very counter-intuitive and ironic, but I think it's true.
whereas
companies that are hiring ad agencies to help them create advertisements are companies that are innovative, significant and delivering a superior product or service
6 comments:
Agreed with your first part but I would modify the second part. Just because a company uses an ad agency for the correct purpose does not guarantee that the company is innovative, significant, etc..
Companies that are themselves innovative and significant and hire ad agencies purely for creative advertisements are... not necessarily doomed?
I was going for the "punchy" approach, but your approach is much more accurate.
It´s true. And I´ll put that in another way: companies that asks more than advertisements. How the hell I could write about their company if I don´t know well their company? I mean, I understand their business and their strategy but not about the company itself. Internal matters.
Yep, I couldn't agree more.
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